Iphone has supposed a revolution in the world of the mobile telephony. The Apple lovers were sighing for him when it had not been thrown to the market yet and now half a world yields to his feet and to his multiple possibilities. And the fact is that Apple has developed the whole applications world and the companies have been raised to the same car. For example, The Caixa is employed at a program so that the Iphone users could locate his tellers across holograms, and Zara puts at the disposal of the consumers the catalog, the innovations of his shops and the last tendencies.

Estimated amig@, in these dates we want to wish you the best thing for the year 2010, for it we would like sharing with you a reflection on a paragraph of a book that has fallen down in our hands recently:

«Some persons, the majority, think that when they should obtain what they want, they will be happy. But a positive mind thinks the other way round: "When he should be happy, I will obtain what I want».

The Network is gaining force year after year like advertizing support. This year nine of every ten advertisers they have increased his investment in Internet and the information for the next years appears even more favorable. According to the European Association of Interactive Announcements between 2010 and 2011 a growth of the investment is foreseen on line of 20 % of annual average.

The logistic center of Mercadona in Ciempozuelos, Madrid, is the first store in Europe that has managed to join the whole chain of supply with machines, eliminating sobreesfuerzos and industrial accidents risks. It is the first time in Spain that a company develops a machinery capable of creating palés multirreferencias, result of multiple visits of the group for the logistic centers of the whole world to select the most appropriate technology of each one, and of an investment for 300 million euros.

Not even the first textile group of the world, Inditex, has remained immune to the crisis, and test of it is the closing of more half a dozen of shops of his ensign Zara in what we go of year. The collapse of the consumption and the over abundant supply have done that the group puts in review his establishments network, closing those places that are next others of the same mark or which place was less profitable.

The simplest solution before the fall of the consumption is to lower the prices of the products, but: is it perhaps the most suitable? According to the experts not. A reduction of this element without temporary limit, that is to say, in a permanent way, will do that the consumers always get accustomed to buying with discounts and then it will be difficult to convince them so that they pay more for the same products and services.