The CEF has just published “The Thermometer of the Companies in Times of Crisis”, a tool with which you will be able to take the temperature of your company in these moments of economic recession and express a diagnosis with base if it has a “normal temperature”, “moderate fever” or if his state of health is worrying for having “high fever”.

The "Thermometer of the Companies in Times of Crisis" The Economist has been designed by the teacher Juan José Pintado, author of the book at home and teacher in the CEF. His Home target is to help businessmen and workpeople to diagnose the current situation of his companies in relation to the crisis and guy proposes 15 questions test in order to which both businessmen and workpeople, across the different answers that they obtain, could know if the company is following the way adapted to go out of the crisis or if, on the contrary, his situation is worrying.

If you want to know the state of health of your company, put our thermometer in the following linkage:

» The Thermometer of the Companies in Times of Crisis.

Iphone has supposed a revolution in the world of the mobile telephony. The Apple lovers were sighing for him when it had not been thrown to the market yet and now half a world yields to his feet and to his multiple possibilities. And the fact is that Apple has developed the whole applications world and the companies have been raised to the same car. For example, The Caixa is employed at a program so that the Iphone users could locate his tellers across holograms, and Zara puts at the disposal of the consumers the catalog, the innovations of his shops and the last tendencies.

Estimated amig@, in these dates we want to wish you the best thing for the year 2010, for it we would like sharing with you a reflection on a paragraph of a book that has fallen down in our hands recently:

«Some persons, the majority, think that when they should obtain what they want, they will be happy. But a positive mind thinks the other way round: "When he should be happy, I will obtain what I want».

The Network is gaining force year after year like advertizing support. This year nine of every ten advertisers they have increased his investment in Internet and the information for the next years appears even more favorable. According to the European Association of Interactive Announcements between 2010 and 2011 a growth of the investment is foreseen on line of 20 % of annual average.

The logistic center of Mercadona in Ciempozuelos, Madrid, is the first store in Europe that has managed to join the whole chain of supply with machines, eliminating sobreesfuerzos and industrial accidents risks. It is the first time in Spain that a company develops a machinery capable of creating palés multirreferencias, result of multiple visits of the group for the logistic centers of the whole world to select the most appropriate technology of each one, and of an investment for 300 million euros.

Not even the first textile group of the world, Inditex, has remained immune to the crisis, and test of it is the closing of more half a dozen of shops of his ensign Zara in what we go of year. The collapse of the consumption and the over abundant supply have done that the group puts in review his establishments network, closing those places that are next others of the same mark or which place was less profitable.

The simplest solution before the fall of the consumption is to lower the prices of the products, but: is it perhaps the most suitable? According to the experts not. A reduction of this element without temporary limit, that is to say, in a permanent way, will do that the consumers always get accustomed to buying with discounts and then it will be difficult to convince them so that they pay more for the same products and services.

We see with certain surprise the most varied romances of Tiger Woods, icon of one of the Home multinational counsels. What will happen from now on?

The most popular golfer of the century has been imprisoned in his house of Orlando after the scandal that we are beginning seeing, with a persons' mixed one: models, barmaids, stars of the porn, … of between who emphasize the declarations of one of them, in which he affirms that Tiger Woods is an egoistic man and without heart.

Carrefour wakes up polemic again and the fact is that the campaign of the plastic bags that began in September keeps on giving them problems. This time the French multinational will have to withdraw all the images in which it is possible to see a man with a bag in the head who says: "With less plastic we all will be able to breathe calmer”, since they can be dangerous for the children.

It is common to see how many companies, on having tried to give the international jump, fail. And they do it for a basic error in the marketing strategy: they adopt instead of adapting.

In the CEF. - Center of Financial Studies, we are preparing a titled study "10 toxins of my company", defects or negative behaviors that cause more damage in the companies. We do not ask him that to say to us, typically or in abstract, he believes that more it harms an organization, but what really it finds in his. We do not look for theoretical answers not general, but relative to our own real labor situation. This survey is anonymous, and major all that is the sample of participation more trustworthy there will be the results, for it we ask for his collaboration so much so that it should take part in her as him of diffusion.

This survey is anonymous, for it we ask for your collaboration and that you should inform in her.

» To go to the survey

Thank you very much,

D. Ángel Fernández Muñoz
Psychologist and Teacher of the CEF. - Center of Financial Studies

According to the last edition of the ranking that prepares every half year the Spanish National Research Council (CSIC), the CEF (Center of Financial Studies), the business school and I center oppositions trainer, it is the sixth business school with major visibility in Internet of the world. In this paragraph of the ranking the CEF it is behind institutions like the University of Harvard, and ahead of all other Spanish business schools. The information of this study corresponds to the wave of last July, and in her they were analyzed close to 15.000 webs of institutions of higher education of the whole world.

• The Spanish Association of business Schools assembles to more than 15 national schools of business in his first management forum.
• The communication 2.0 generates debate and diffusion of some cases of success in the Sector.

 Madrid, on November 24, 2009. - The Spanish Association of business Schools (AEEN), of which form part the CEF, it celebrated in Madrid the first Forum AEEN of business schools last November 19. In this event, at which there were present more than 15 schools of the whole Spain, there was analyzed of monographic form the phenomenon of the social networks and what these represent for the business schools.

According to Martín Lindstrom, North American guru of marketing that has popularized the term neuromarketing, in his best seller Buyology, after analyzing the mental activity of 3.000 volunteers by means of scanners and skills of magnetic resonance for three years, it has obtained the following conclusions: that the sex is counter-productive in the announcements, since it is relaxing of the mark; that the messages of the packets of tobacco that they warn that has harmful effects accentuate the desire of smoking; that the logo of the most successful companies stimulates the same cerebral area as the religious symbols; and that the product placement, products inclusion in movies or series of TV, has practically void effects.

This news obtained about the very Interesting magazine, contributes a criterion that we have considered of interest for our readership.

CPM Telecom, technological company of the ambience of the marketing and advertizing mobile, obtains the patent exclusive of ring back tone advertizing for the whole American market.

Making use of the celebration of the important sectorial fair "CTIA Wireless I.T. and Entertainment 2009" that was celebrated in San Diego (California), the Spanish company CPM Telecom and the American Ring Plus - company that arranges of the patent of the ring back tone (RBT) advertizing for the United States of America - they announce an agreement to offer solutions of mobile marketing across the platform of multiservice of CPM Telecom.

Inditex, the giant of the Spanish textile, confronts the crisis looking for new business routes. And the fact is that Zara, flagship of the group, will begin the sale on line of his products next autumn to reactivate the consumption. In principle, the sale by Internet will be thrown in Spain, France, Germany, the United Kingdom, Italy and Portugal, to introduce it progressively in the rest of his Home markets.

The Government will cut 20 % away the expense in innovation and his investment in Research, development and innovation will turn out to be reduced in approximately 350 million euros. This decision of the Executive meets to to the fret on the idea of a new productive model established in the innovation and prepared for the challenges of the new economy.

The Network has turned into the first publicity support, overcoming to the investment realized in television. While the entire expense in the sector is falling down significantly for the crisis, the publicity on line is in heyday due to his economic tariffs and to that the advertisers consider it to be a tool of operative marketing that allows them to invest his money of efficient form, without forgetting the increase of the electronic commerce and the progress in the connections to the Network.

Of the disconnection between the formation that is given in the Spanish universities and what the companies demand echo has been done in the European Union, who has warned that Spain will take more time of owed in going out of the crisis if it does not give solution to this problem in the education. According to the director of Employment policies of the European Commission, Xavier Prats, this is one of the causes for which the country has seen more affected by the unemployment that other European economies.