Freixenet, which has presented recently one of the Christmas commercials that more sense of expectancy creates in Spain, lost in 2005 6 % of his sales for the boycott, percentage that joins 4 % of 2004 and that does that the company has diminished his sales 10 % in the last two exercises.

We are in full Christmas campaign and now more that SELLING is never the priority target of all the merchants. In the Soho of New York the small commerce has already beaten records and has increased his sales 6 % with regard to last year. The Home establishments registered the full house up to the flag and in others water small bottles were distributed so that the arduous waiting in the boxes was becoming less heavy …

Departing from an aseptic and not political vision, in the International Forum of Marketing it makes us happy to know that the Spanish language will grow in the next years more quickly than the Chinese, French, English and the Russian, according to the conclusions of II Seminar on "The economic value of Spanish", celebrated in Montevideo and organized by Telephone Foundation in collaboration with the Secretariat General Iberoamericana. Between these conclusions, which there has emphasized a group of experts of Spain and Latin America that took part in the days, the narrow link of Spanish stands out to the development of the Information society, since at present it occupies the third place in endowment of infrastructures of Internet connection, after English and French.

Babies ‘R‘ Us, the shop specializing in the world of the baby of the chain of toys Toys ‘R‘ Us, lands in Europe. The American chain has chosen Spain, in particular a space contiguous to his shop in Alcobendas (Madrid), to open, on November 11, his first establishment Babies ‘R‘ Us in Europe. With this new marketing strategy, the group aspires to revolutionize the products market for babies, on having offered the biggest commercial surface in this ambience, about 800 m 2. Opposite to his competitors – prenatal, MotherCare, the shops Chicco or the spaces in big surfaces – Babies ‘R‘ Us will offer a major offer of products, of which about 30 % will be exclusive. From the International Forum of Marketing we will do a punctual pursuit of this strategy for info rmar to our followers of his results.

“If you want info rmación on our schedules mark the 1, if he wants info rmación on our services mark 2...”. These typical phrases and the operator's unmistakable voice that they upset can have the few days to more of one, since the Congress of the Deputies has just approved a project of law that it establishes that the attention to the client of any company will always have to be personalized, avoiding the prerecorded voices. From this Forum of Marketing we see the very guessed right measurement since the center of attention to the client is a fundamental part for all the companies, of this department it is possible to obtain info rmación enormously valuable for the development of managerial strategies of marketing, as well as a major internal knowledge of his strong points and his areas of progress.

The counterfoil RMG allows to know in seconds and in a free way what is the current situation of the companies and the solutions that must be implemented 

Madrid. Thanks to a new system the companies are going to be able to analyze his competitiveness level inside the market. It is a question of the called counterfoil RMG, a new tool of work capable to complement the audits of marketing and that there offers a clear tendency of the current situation of the company.

According to the answers that are happening in the on-line questionnaire, the counterfoil reflects in what area the company is, showing in turn the level of acceptance or rejection that, before her, shows the market. But the counterfoil RMG, recognized by the Science and Education Department, incorporates the only important innovation in the sector, since he analyzes in his horizontal axis two important variables that mark the soundness or base on which a company constructs his success: the grade of autonomy that has the Department of Marketing in the execution of his strategies, and his professionalism grade.

The professionals of the Marketing like to see that finally the banking denies importance to swallow you to him and he prepares himself to sell. And the fact is that the BBVA has started a restructuring plan in all his Spanish network. The pronounced guidelines try to reduce the internal structure and promote the commercial work places. For it, the services of human resources, consultancy... that existed in every region will be centralized and will talk each other from the same place; on the contrary, in every area the figure of the marketing manager will arise to implement and to reinforce the sales of the group.

When there turned out to be the Brighton (packing of pasteboard) of wine the most traditional inside the sector the hands began to the head and they resisted to such a change, instead of seeing the initiative as an interesting action of Marketing that could lead to this drink to the conquest of new markets. A few years later, the revolution goes further away and now the classic crystal bottles not only will have already to measure themselves with more than usual Brighton but with the broad innovators who have just come to the market to get into the pocket the "singles" or persons who live alone.

For the long time, Kodak was synonymous of photo. It was impossible to think about another mark that should identify better with the photos spool. The problems started when the classic roll was cleaned out by the digital cameras and Kodak could not act on time there was guaranteed the leadership that he had enjoyed in this industry during more than one century. The company is now immersed in the biggest plan of restructuring of his history, which implies the suppression of between 25.000 and 27.000 work places and to split into four specializing companies. A plan that finishes at the end of 2007 and is piloted by the Spanish Antonio Pérez, president and manager of the company, and that before Kodak was 25 years in Hewlett-Packard.

The sector of the investigation of markets in Spain invoiced 401 million euros in 2005, 4,6 % more than in 2004, according to the information handled by the Spanish Association of Market researches of Marketing and Opinion (AEDEMO). About 80 % of the invoicing comes from the achievement of quantitative studies, using for it, in 32 % of the cases, personal interviews face to face. Most of the investigations is formed according to the specific interests of the client, for what the investigations ad hoc represent 51 % of the whole of the income of the sector, while the investigation route panels and other products of information continue paquetizados add 31 and 15 %, respectively.

Universal forum of the Cultures Barcelona 2004, the society who organized the international event has turned out to be forced to pay almost 246.000 euros to the French multinational of restoration Sodexho. Sodexho was one of three operators of restoration of the Forum, together with Husa and Pans and Company.

Some of the positions of meal exploited by the Gallic company had to close or limited his working hours after the visitors' forecasts were not fulfilled to the enclosure of the Forum. From the International Forum of the Marketing we think that, if this measurement should spread, many private and public events would have different results of management and development.