The street of Madrid Boasted has turned into the most expensive of the whole Spain and the tenth one of Europe, according to several reports prepared by the counsels Jones Lang Lasalle and Cushman and Wakefield, who place the revenue for rent between the 2.600 and 2.800 euros for square meter a year. Boasted it rises with this title because it is the street where more it sells and where any business reaches a high invoicing. Nevertheless, the crisis has propitiated a modification on behalf of his Marketing strategy, reducing the price of the articles.

We already arrange in our virtual bookstore of the book The power of the ingenuity. Creative success strategies in marketing and publicity. For a price of 6 € + VAT, it will be able to obtain it in format PDF, with more than 140 pages to any color.

This book is structured in 12 chapters: 1. These unforgettable announcements. 2. The ingenuity as ingredient of the marketing and of the publicity. 3. Strategies and tendencies. 4. Critical ingenuity. 5. Subliminal ingenuity. 6. Gallery of ingenious illustrious. 7. From the scientific thing to the daily thing. 8. Without fear of the way. 9. The laboratory of the ideas. 10. Practical ingenuity. 11. To manage them in the point of sale. 12. Some brilliant lines.

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Today there are many books on the market that try on the sales and the need to be more effective in the commercial management.

55 Respuestas to key questions in sales, edited by ESIC, is a different, lively book, to be read by all the persons who practise the sale as his daily profession or develop responsible posts as marketing managers or sales managers, or they are students of schools of marketing or business in general. It is possible to acquire in specializing bookstores, El Corte Ingles and requesting it to the proper Publishing house ESIC.

At the age of twelve it left the studies and began to be employed at a haberdashery, needed neither master's degrees nor a career to rise with the empire that today it has. Amancio Ortega, founder of the textile chain Inditex, is “a man done to himself” as there gathers the director of the Top Institute of fashionable Company, Covadonga O'Shea in his last book Like that is Amancio Ortega. In him a trip is done by the life of the man who transformed the fashion in Spain and was capable of extending his empire on a global scale.

This year in Spain the Christmas comes with advance, and it is not that Santa Claus or Magi visit us earlier, the fact is that to reactivate the sales of this so significant epoch, our country is “illuminated and ornate” the previous month. Big surfaces and chains throw interesting promotions, like for example Carrefour or El Corte Ingles that discount even with 25 for 100 the toys buy if they are acquired by advance. In epoch of crisis, the marketing takes the reins to settle the losses that approach.

Spanish, according to the Institute Cervantes, almost 500 million persons speak it in a score of countries. It has turned into the second language most spoken in the USA and it is anticipated that the chain CNN in Spanish generates 12.000 million euros of publicity thanks to the private enterprises that speak to the Spanish-speaking consumer. All this information posicionan to our language in the third position of the pódium of the languages with major world coverage. Nevertheless, there is watched an absence of strategy of marketing.

This Internet year has overcome the concessionaires like Home information source for the cars buyers in Spain. It seems that the serviceability of being able to see to blow of clic the whole car offer weighs more than the direct dealing with the concessionaire, and the fact is that the network keeps on gaining positions. The new marketing strategies must happen, undoubtedly, for this new tool, since they must be capable of causing that the buyer approaches the concessionaire, to close the sale.

The merchandising is turning into the round business in the Home European leagues of soccer. English Premier League takes the first position in the pódium with a few income that rise in 171 million euros, with 145 millions the First Spanish Division follows him and the bronze medal in merchandising soccer is for the German Bundesliga, undoubtedly a really appetizing result. The marketing not of to score goals, in proper and foreign fields.

The CEF realizes a study to know which the Home stimuli are for the Spanish in his work. It is a question neither of throwing Utopian desires nor to raise idyllic situations in the labor plane. The pretension of this survey is that of knowing the reality of your work and what you find satisfactory of him, the factors that help you to realize personnel to you and professionally and that impel you to get up every morning.

For it we ask for your collaboration and that you should inform in this survey.

» To go to the survey

After 18 years, Nike is going to stop being only a logotype in Spain. I do not know if you knew the news, but the American group of clothes and sports footwear could not use its own name in Spain, since Cidesport, his distributor for 8 years in the country, registered the mark. After 18 years of demands and resources crossed in the courts, the multinational and his distributor have reached an agreement.

“I like to live because the life never punishes you, only it prepares you”. Following this positivism maxim, we face an epoch of crisis of which we can, at least, learn. El Corte Ingles is one of the big ones who has learned to promote his assets in epoch of crisis: his marketing strategy? To attract clients with buys to one year without interests. The department stores offer to the consumers this possibility of paying the procurement even in one year.

That we are in crisis it is not new at all, it is not necessary that they repeat it to us repeatedly in radio, press and television, in spite of throwing a glance to the pocket we are already conscious. Now the big marks, like Inditex, Decathlon or El Corte Ingles are going to make it easier to us, since the rhythm of openings of shops of low cost is increasing. An example of marketing in epoch of crisis is that of Amancio Ortega, Inditex proprietor, with the opening of 13 shops Lefties.

2010 is the date foreseen for the opening of the first thematic shopping center on the part of Real ING you Be. Spaces that will recreate different types of housing will be the protagonists of this project dedicated exclusively to the decoration. It inspires Decó it will be provided with advisers, conferences and dynamic and interactive exhibitions that will allow even to have the possibility of visualizing the decoration that the client has thought for his own house. A new movement or strategy of marketing in the commercial area.

Zara and H&M they already have a serious competitor, it is a question of Abercrombie and Fitch. Although his prices, since we could verify in one of our trips London, are lightly Superiors, the pull of this mark will give that to speak in our country. The American chain, which continues with his strategy of expansion and campaign of marketing, after opening in the English capital it reckons to be released in 2009 in Copenhagen and Milan, and he is already looking for locations for his commerce in Spain.

The University at Distance of Madrid (UDIMA) - www.udima.es - has announced today his decision to extend the term of registration for his pupils facing the academic course 2008-2009 until the next October 10. The above mentioned term of registration began last September 1 for each of five qualifications of Grade with that this University starts his teaching and that are:

• Grade in Right
• Grade in Administration and Business management
• Grade in Psychology
• Grade in Sciences of the Work and Human resources
• Grade in Tourism

The first step was the blogs proliferation in all the social sectors, the second one would be to measure the influence that they have. In the USA, the United Kingdom and Germany they were already provided with a computer tool that was allowing them to measure in a quantitative way the opinions and contents generated by the Net users, now Nielsen brings to Spain the above mentioned tool, the BuzzMetrics. Undoubtedly a good application that he will benefit in the idealization of strategies of marketing.

Beach, the sun and heat sell more than mountain, snow and cold. This has been the conclusion to which the mark of sports clothes Quiksilver has come after selling his branch of ski Rossignol for 100 millions. They say that the force of the climate change, the scarcity of snow and the biggest tourist attraction of the summer epoch have modified the strategy of marketing that till now was current, that is to say, from now on the ensign will center his potential on the surferos clothes, opposite to that of skiers.

The Americans will be able to have breakfast every morning with the candidate for the presidency Barack Obama, and it is not that the agenda of this one could allow it to itself, it is a question of the last campaign of electoral marketing, by which the Obama image will be captured in all the boxes of cereals Kellogg's. The struggle for the presidency does that there are outlined strategies of marketing that allow to bring the image of the candidates over, do that they are part of his life... With this movement, the democratic candidate gets up to the kitchens of the Americans.

The sales of the Euromillion, of the Football pools and of the Fat person of the Primitive one grow of considerable form, and the fact is that the increase in the bets of the State has increased 3,30 for 100 with regard to 2007. It seems that in epoch of crisis the faith of the Spanish in the luck increases, that or the economic recession marks a much stronger step in his pockets and they need to stick to an illusion. It is an epoch, therefore, of that the marketing can outline the necessary strategies to return the confidence and therefore the illusion.

... And it seems that at present we are with the delicate health. The crisis seems that it is fattened by the small commerce, the retail businesses sold 4,8 for 100 less in this summer with regard to the same station of 2007 and the future is not glimpsed very pleasing. The worst stops have been the small chains. In this not alone case it owes to a lack of strategic marketing, but to an absence of real support of the public organizations.