In Spain, this novel concept named Field Marketing is considered to be a discipline of the Marketing that during the last years has come experiencing a rapid expansion and growth.

Field Marketing, includes different concepts that arose across the development of strategies associated with the activities of azafateo and promotion facing the final consumer with the intention of reporting and/or of selling, also named as "task I forced", English expression that is used to designate a team formed to achieve a specific target and that this one will dissolve once has been reached as for example, an external force of sales hired for a campaign of specific and temporary promotion.

That one seems to be the scoreboard in the USA. The force of the marketing is such that his investment doubles the destined one for the investigation in the American laboratories. In Europe, if I impede, the direct publicity is prohibited towards the consumer of medicines of prescription, but to another side of the puddle it seems that the industry spends on promoting more his medicines than in investigating new more effective or more profitable formulae. The promotional deployment is such that the investment includes from e-mailings up to free samples of the product that are dedicated to the doctors.

The crisis seems to be every more present day, we all are going to have to press the belt as the responsible commercial seniors advise us in the means, all, except. Why? Because according to the last report of the counsel of human resources Adecco, this is the position “more looked” for the Spanish companies. The study reveals the importance of this professional in the current panorama, being the marketing a big influence in this position as top sector in the whole world.

How to get the public into the pocket? It is the core of the question for many businessmen and experts of communication and marketing. With the incessant publicity bombing, everything seems equal to the consumer.

There are great the marks that hire an excellent person inside his sector, see sportsmen, toreadors or actors for his advertizing campaigns. They use of the pull that represents this figure and they continue his stela with the presentation of his product or service. There are marketing tactics much continued at present. But: what happens when the famous person gets injured?

The Community of Madrid glides to extend in 2008 the commercial schedules, in spite of being the Community that on more Sundays and festive it opens. This answers to the demand on the part of the persons from Madrid, since a study affirms that 60 % wants more time to buy.

This trimester the children will not return from the school to house when they receive the notes. The most applied will happen earlier for McDonald's. And the fact is that the biggest chain of fast food of the world has just thrown a marketing campaign between the schools in which gunnel Happy meals, menus of hamburger with included toy, to all those children who obtain a good number of understudies.

1.080 new signs are going to have to be entrusted by Isak Andic, president of the chain Handle, for his 1.080 shops distributed all over the world. The motive is not because I modified his corporate image: it is because it changes the name of the mark!

The discharges in Internet brake the growth of the television of payment, and the fact is that the speed with which it plays the Network gains the game to Sogecable and to Ono, that they are located like the televisions most harmed by this phenomenon. They will have to design other marketing strategies so that it turns out to be profitable, since the rapidity again, serviceability and immediateness that contributes the Network overcomes the advantages that the payment television offers.

30 % of the budgets of marketing is going to stop the organization of events. The events have turned into a basic prop inside the department of marketing of any company, that's why the efforts of the managers concentrate in finding out what type of events is more defendants for the market. This way, they will be able to reach the targets that are marked, that turn environment to the innovation, the impact mediático and the memory in the target.

Starbucks goes flat. The madness and the fever untied concerning the frapuccinos or the lattes of the bigger chain of snack bars of the world it has controlled itself. Now Starbucks is already not the place preferred by the consumers to drink a coffee. And the fact is that now the Americans – the most habitual of the chain – allow to be seduced by McDonald's or Dunkin Donuts where the prices are much more been grateful for the pocket. This has caused fuss and reexpositions in Starbucks that, for the prompt thing, has turned out to be forced to reduce his forecasts of sales and benefits facing the year 2008. Certainly the clients' loss will do notch in the plans of future of the company.

“Letter of Magi: a Zara jacket for mom, a few pants of Máximo Dutti for dad, a sweatshirt for Dani de Pull and Bear, a few sails for the grandmother of Zara Home...”. The whole list of gifts can be acquired inside the Galician chain Inditex, and now the complements section also is going to have capacity.

The CEF realizes the second part of a study to know the opinion that it has of his chiefs the society. To complete this survey will take him a pair of minutes, and it will be helping to realize a big study of that we all will be able to read his conclusions, which will be published on the page of news about the CEF.

At the time of answering it, do not think about the ideal chief but about his, and this way the results will be much more objective. To answer survey

A few months ago we publish the results of the first one the most irritating: "10 behaviors of my chief" and that had big aftereffect in the mass media.

Thank you very much for his collaboration and we are grateful to him in advance for the whole diffusion that could do of this survey forwarding this news to who you consider opportunely.

We are always throwing for ground the Spanish projection out of our borders, which if the movies does not have the necessary quality to compete on a global scale, that if we are the last ones in Eurovision... and it is that it seems that nobody is a prophet in his ground, but, as always, there are exceptions. Exceptions that, from the point of view of the marketing, have an aftereffect worthy of any best seller. As the case of the advertizing agency, Mrs. Rushmore.

To be renewed or to die is, long ago, one of the maxims of success of the experts in marketing. Although from this forum we believe that they do not lack reason, yes we think that in the times that run, and with a market so competitive as the current one, it does not cost only with that. The consumers need more. The last information is forceful: only 46 % of the new products survives after a year of life. According to the results of the past exercise, in 2006 there went out to the market 20.000 new articles, of which 5.584 did it in the shape of innovations, 8.403 as new throwings and 6.077 as extensions of line of product. Well, of all of them 9 % disappeared at the age of three months, 18 % already not existed six months later, and only 46 % survived after a year of life.

To meet the client constitutes one of the maxims of every good agent and of any business of success. Knowing of this reality, McDonald's has decided to give one more step and install video cameras in some of his places to analyze the habits of the consumers. When in Spain scarcely we are getting accustomed to the figure of the mystery shopper, the North American multinational gives a blow of effect to his marketing strategy and turns his establishments into a species of “Big Brother”, where the attitudes of his clients will be examined of meticulous form.

Recently, we receive from the publishing house McGraw Hill an original work that, under the appearance of a dictionary, offers us an excellent marketing panorama. In It Sells. Creative dictionary of Marketing, this way is called this book, are explained to us the basic terms of the world of the management of an entertaining, lively and informative form and always from a commercial optics.

From Foromarketing we think that this work of Rafa Rojano is innovative and supposes an unbeatable opportunity so that all the companies know in this subject-matter since the marketing, as the market, they advance to a vertiginous rhythm and cannot be allowed to miss the train.

To meet his clients now is equivalent to posicionarse on the market in the future.

BE PRESENT AT THIS PRESTIGIOUS CONFERENCE AND MANAGE:

• To examine the last skills and methodologies to improve the knowledge of his clients.
• To discover future strategies to drive the information of the clients.
• To align strategies of the department of marketing and the commercial department with the general targets of his company in the management of information of clients.
• To define strategies of progress of development of information to obtain competitive advantages.
• To implement new technologies to maximize the efficiency of the processes and to increase the quality standards.
• To increase the profitability of the investments realized in technology and human resources.
• To transform the information obtained in real actions on the clients' portfolio.
• To explore and to investigate tendencies and communication challenges with his clients.
• To develop hardware for the innovation and progress of the communication with his clients.
• To prosper with the experience of the most out-standing professionals and companies.

We use Internet for a functions endless number: consultation, information exchange, publicity... It seems that we cannot happen without this way. Every million of users they get connected to the network in the whole world, so much to realize labor tasks, as personal or of entertainment. Nevertheless, although Internet has many gained battles, it does not stop winning in the war, and the fact is that there is something that still resists him: the on-line buys.

Mercadona has experienced a notable growth in the last years, posicionándose in a place privileged inside the market, and has turned into a modality inside the sector for his competitors. For it, it has used a model of strategy based, fundamentally, in three axes: the entire quality, the low prices and the proper marks.