The University at Distance of Madrid (www.udima.es) has opened today the term of registration for his pupils facing the academic course 2008-2009. The above mentioned term of registration will remain opened until September 30. This way, the interested pupils in studying studies in the UDIMA will be able to realize his registrations for each of five qualifications of Grade with which this university starts his teaching and that are:

• Grade in Right
• Grade in Administration and Business management
• Grade in Psychology
• Grade in Sciences of the Work and Human resources
• Grade in Tourism

The red numbers take leading role in the first semester of the year in the sector of the publicity. If we were organizing a podium that posicionara the biggest descents in advertizing investment, the golden medal would take the movies, which with a fall of 43 % is placed in the first position. He is followed by the newspapers with 16 % of descent and the television with 4,1 %, and the fact is that it is a question of the biggest decrease of last 15 years. Internet is the only one that is saved from the advertizing crisis, growing 28 % in the first six months of the year.

What better way of knowing to the competition, which spying on it. This criminal “strategy of marketing” is the one that there should have thought the Galician businessman, who by means of the use of a troyano infected the computer system of the competition and was capable of discovering keys and secrets of the same one across this fraudulent form of investigation. One year later, after the serious suspicion of the holder of the account that someone was gaining access to his computer, this businessman has been detained.

www.cnmv.es is the web enabled to denounce the practices that operate with privileged information or any manipulation of the market. The National Commission of the Stock market has compiled in a document the assumptions by means of which this type of illegal actions can be denounced, till now limited to being communicated to the competent regulator and now already capable to be denounced for affected of direct form.

One of the biggest obstacles of the entrepreneurs in Internet is to knock down the wall that separates the visitors of his web site, the wall of the suspicion. To obtain the necessary credibility to carry on business in Internet of those who visit this type of on-line services is one of the tasks more difficult than any company that uses this way it can do.

The brochure must trust in his place and his business to stop being a visitor and turn into client.

When it is said that Real Madrid is much more than a club, they have something of reason. In addition to being the current League champion, Real Madrid is embarked in a united project, the program just Cause, which purpose is to show to the associates and fans the most united face of the club. But the strategy of marketing of Real Madrid goes further away, since it has been located at the head of 20 clubs that more they invoice in the world, being the Barca in the third position of this classification.

If you belong to that he usually recommends pages to your friends, already you will not be able to do it, the days of this form of marketing of the webs are counted. And the fact is that the protection Law of Information every day is more rigorous, the new regulations not only prohíben, but also they sanction commercial practices of different web pages that offer autopromotion services.

It is the sector that more persons he uses, which it creates more jobs and the first one in giving signs of agony. The swaying of the bags of the buy has turned into the rhythm of the avenues and the big shopping streets of the cities, but the compass loses bellows … The statistics give the first alert and the marketing plans that are carrying out some chains are an unequivocal sign from which here something goes on. The situation of the consumption in Spain has to the sector to design more aggressive strategies to stimulate the sales.

Such a mentioned crisis that it affects at present Spain seems that he does not avoid the buys of the Spanish. It will be that the marketing strategies balance the crisis, because the number of shopping centers is every time major in this country. And the fact is that with the recent Islazul opening, in Carabanchel, they add already 94 big shopping centers in Madrid, with what it is located like the region where there is the biggest concentration of commercial surface of the European Union.

With date of June 16, 2008, the Council of Universities has communicated publicly the Qualifications of Grade that have overcome the process of cross-check foreseen for his adaptation the European Space of Higher education.

The Qualifications of Grade presented by the UDIMA that have been verified positively are the following ones:

• Grade in Right
• Grade in Administration and Business management
• Grade in Psychology
• Grade in Sciences of the Work and Human resources
• Grade in Tourism

It was approved last April 19 and it includes the new regulations of the Organic Law of Protection of Information of Personal Character (LOPD). At first they change the safety levels with which the databases must talk each other and this way all information that includes information, which allude to the personality or behavior of the persons, they will have to talk each other with an average safety, nevertheless, where information regarding the ideology is included the level it goes on from high place to down.

Do you imagine to Madonna, Jude Law or Kate Moss eating a hamburger in Burguer King? Since in summer perhaps they will be able to be seen tasting one in London, because it will be from this date when the chain of fast food puts on sale a hamburger that will cost the fortune of: 106 euros (170 dollars)! We imagine that they will be clients of a high acquisitive level, which could allow themselves such a money waste. This is the new strategy of marketing of Burguer King, to send a message to a more and more suspicious market with the fast food that questions his quality. Far the epithet of meal garbage will stay already... For 100 euros, the products will be of the first!

To show confidence in his personnel is the virtue that more the Spanish of his chiefs value

The CEF (Center of Financial Studies) has realized a study to know “10 behaviors of the chiefs who more please his collaborators”. For it, during December, 2007 and January, 2008, he sent across his platform of teleformación a survey that was answered by 2.550 persons. As it happened already with the study of last year, this new research work has been directed by Ángel Fernández Muñoz, psychologist and teacher of the Master's degree in Human resource management of the CEF.

The results of this study draw an identikit picture of the ideal chief as a Superior to which it does not turn out to be difficult to grant his confidence in his subordinates, it is dialogante, it treats them with respect and always supports a positive attitude and with will to solve problems. To be able to delegate and contribute to the professional development of his collaborators are different of the most valued virtues.

The treasure of top companies like Phone companhy, Santander, Planet or BBVA not only takes root in a good organization or a coordinated managerial politics. There is something more. And the fact is that there would no be what there are if they were not Spanish and were dominating the language, since Spanish is the third language most used in the world and soon, the second one most used in the commercial exchanges.

Phone companhy has managed posicionarse like world leader in the sector of the telecommunications and his economic results, like that it demonstrate 8.600 million euros of benefit, and encouraging forecasts for the next years it is with what they are provided. Nevertheless, from the Marketing XXI we must say that all that glitters is not gold since the company grows but his services and technological development do not make it like that. For example, in the new quarters of Madrid there are clients who cannot enjoy services so generalized already like put ADSL that Phone companhy does not arrange of the suitable coverage.

As any big capital, Madrid concentrates big part of the economic activity, but not only there are the counterfoils of the big companies, also the shopping centers have received an important heyday. In fact, at present Madrid overcomes in number of shopping centers together Catalonia and Valencia. There are already 92 in the whole city and they represent almost 20 % of the whole in Spain.

It it is, because El Corte Ingles has given the gunshot of exit like ride doing last 50 years. And the fact is that this slogan already fulfills half a century! A good strategy of marketing that takes years being in mouth of all, because nobody escapes of finishing the phrase: "It is already a spring... in the English Cut”. Simple, direct and precise, in summed up accounts, effective. This year the campaign does a wink to the youngest public, the music chosen for the same one is of the group a called Fact Delafé and the Blue Flowers. Novel music for a campaign with many years of experience.

Next June 1 is the deadline so that the airlines that belong to the International Association of Air Lines (IATA) say goodbye of the role. Now all the travelers will have to be content with the electronic tickets, one shows more of that we must adapt ourselves to the new technologies and forget obsolete hardware that also suppose enormous expenses to the companies. And the fact is that the emission of a ticket in role supposes an expense for 6,75 euros opposite to 67 cents of the electronic one.

The report of Pitney Bowes evaluates the opportunities "transpromocionales" in Spain

The advertizing spot is valued for more than 2,8 trillion euros in account extracts that remain without being used in the Home European economies like Germany, France, the United Kingdom, Italy and Spain, as a report published by Pitney Bowes reveals. The value of this despised advertizing spot is the equivalent to 24 % of the combination of annual direct mail spent in five mentioned countries.
So that we can say that the companies that do not use this space to insert publicity are losing important opportunities, showing like that inefficiency in his marketing activity.