Field Marketing

How to find was employed at an agency of Field Marketing

Sent by Publishing house the Sea, 9/2/2008 - 15:33. Field Marketing

The title comes from my emulation for being a positive because I dress what exists, the article should title "How to do not to find..."

» to read more

Aplus Field Marketing promotes his services area to measurement for advertizing agencies

Sent by Publishing house the Sea, 6/24/2008 - 13:36. Field Marketing

Aplus Field Marketing, with the target to improve and to consolidate his position as agency of field reference marketing, has come developing a service line to measurement for the clients and other advertizing agencies, promotional marketing or of events.

» to read more

It marks, in search of the emotional of Field Marketing

Sent by Publishing house the Sea, 6/24/2008 - 13:22. Field Marketing

Emotional. The mark, especially, is an emotional territory. Really, the mark works this way. Or it gets connected with the persons or it is not. Or the persons reach a relation with the mark or it is loses his extract. The marks more than to set ahead, especially, have to be proposed, present before themselves, to be offered, to be excused, from the contact, to be elected. The mark is a proposal, a universe of sensations, an intimate feeling. The mark is an option. The mark has to turn into darling. And, undoubtedly, the preference always begins for turning the relation in agreeable, positive, direct, personal. The persons, the hearing target, the publics on whom the existence of the mark depends must choose to be with the mark. A moment. A moment. A few hours. The persons must choose the mark because it turns out to be attractive, happy, entertaining, nearby, kind, warm to them.

» to read more

Mistery Shopper

Sent for admin the Mié, 4/23/2008 - 16:36. Field Marketing

Everything is fine in a company until the result of his invoicing comes. If the final balance was positive, there is not any more that to think: it follows with the same work strategy and one concludes that it has become quite perfect. If the company supports the same numbers I respect to the same period of the previous year, the reaction of course is not so many conformity. They begin checking the adopted action lines and structural and operational changes appear. Nevertheless, when a company not only stops winning but it enters losses, there begins desfrenadamente the search of the motives and the culprits. What can be done? where is the problem?

» to read more

He interviews Diego Olmedilla, the Director of Aplus Field Marketing

Sent for admin the Mié, 4/23/2008 - 16:20. Field Marketing

"The field marketing is the alternative to the marketing that is done"

"To be profitable with exact budgets and to identify the consumer are the premises of the field marketing."

We must break with the traditional criteria that indicate the marketing like operative little, tells Diego Olmedilla, general manager of Aplus Field Marketing, one of the pioneers for marketing creates a culture of field in our country. Also, in his opinion it is necessary to break with the general belief that points out that the marketing is a thing of big companies and in long-term situations. "If one uses the marketing with common sense the result is inverse and it is quantifiable". In three years close to 40 for hundred of the budget of these companies they are going to be assined to field marketing. "The field marketing worries about the last mile of the marketing, of direct contact with the consumer."