Very well, we are going to clarify certain "erroneous ideas" that can be clouding your commercial vision and we see if it serves to you as to start.
"fault of it has other companies of prevention than for receiving the clients put prices bajisimos and they realize a scarce service quality". Very well, they do not have the "fault" it is simply a commercial strategy not only licit but very widely used and suitable, it is alone a question of the option. It can be a strategy of "leadership in costs" or of "skimmed" and you chose for the second one. It is so simple as this. Both are cost, both are saleable. There is public for both.
"to the client the service quality does not import for him if the price is economic and while it does not have any problem (examinations, serious accidents, etc...)." Well, it is a reality that the client is going to want to pay the least possible thing for something that practically it does not use (except one I had an accident where they are grateful to have hired it, obviously). Probably you would do the same in his position. Perhaps the solution would be in that the client has the sensation that he pays for something more, for a "aggregate value". Probá doing strategic associations with companies of other titles of way of being able to offer a discount in the acquisition of these services with the use of your insurance (make sure that there should be services that there is interested in the company, like those of cleanliness e.g.). Nowadays they use this strategy the credit cards in Argentina, which were coming in sting...
"since I make to see to the client the famous fact of which: is what it imports the quality and not the quantity?". The this key in not stressing "the important thing is..." or "what you should do...". In communication this can take as a message parental (generally they are our parents those who say to us "what we owe and must not do") and it can activate suceptibilidades a little unpleasant. It is convenient to speak towards his "adult" without underestimating his intelligence. The tiene que ver clearly that YOUR product IS CONVENIENT for HIM. The this key in the "argumentation". I turned in your product in something desirable, do not hope to that the aprenda to see it that way why if esperás that, what you claim is to re-educate the client (to insert nonexistent values in a group of the people) and this is a process that usually takes minimum 5 years.
"That I can do to improve the commercial facet of my company?". The best thing that you prune to do is to sit down and to think, it does a FODA and vé as podés to make use better of the fortitude of your company as well as the market opportunities. Notice which the weaknesses are and how you them prune to resist.
If creés that is great and it is difficult to you to begin, I recommend to you to ask for professional advice and to wait to have more hardware and experience in this of the marketing to take decisions of this importance...
Greetings! I wait for your answer!