in my company we have several points of sale and speak both to individuals and to business. He is a distributor with an acceptable number of visits on the part of our clients a day. The traffic is acceptable. Some of the points are in areas clearly of individuals, but others have particular public and business, so much autonomous as pymes and we have products for both sectors. Saying this our public is majority of individuals.

At present we cover our shop windows with all kinds campaigns and really despite having our perfectly segmented offices do not have a scientific method to give major or minor weight to individuals or business in the shop windows, even in the offices with business presence in his segment.

There is some tool that treats about it or some study / agreement on presence. The internal debate is really interesting.