Author: Rafael Muñiz
27 pages
10 eur + iva
to buy
To Bonus Field Marketing with "SEAT Experience Tour"
Sent by Publishing house the Sea, 9/2/2008 - 15:34. Field Marketing
SEAT has started an innovative and singular initiative of Street Marketing who during the last August visited the Home cities and Spanish beaches. Under the name of "SEAT Experience Tour", the mark was present in more than 40 localities realizing a big deployment in which the Home protagonist was the Ibiza SportCoupé, the new vehicle of the company thrown recently, that will accompany this spectacular tour.
"Seat Experience Tour" was carried out with three trailers, and Antena3 events there was the manager of the execution of this Road Show, which contract all the human resources to A Bonus Field Marketing, composed by 40 drivers and 40 more stewardesses the coordination personnel. This tour began in Gallicia and ended in Malaga, realizing the different actions for all the Spanish coasts during August.
Thus a trailer together with a trailer of new Ibiza SportCoupé covered diverse cities between July 29 and August 23, where at his arrival it will turn into a stage with big screens in which the musical contest will be celebrated "On foot of beach", with important and succulent awards for the participants.
With the target to create the maximum possible sense of expectancy, three days before the trailer of "SEAT Experience Tour" does presence act, the trailer of Ibizas SC was coming to the locality, offering also the possibility of realizing tests of this young and sports model. And the possibility of being discharged in the club SEAT.
SEAT visited also other cities of the Spanish geography inside with new Ibiza SportCoupé like Home protagonist.
Also, the Home festivals of music that are celebrated in our country during the summer epoch will be provided with the SEAT support. As soon as the Summercase was celebrated in Madrid and Barcelona, the next appointments were in that the mark was present they were in Creamfields and WAVE, in Almeria.
To Bonus Field Marketing he wants to be grateful to the whole personnel that has taken part in the campaign, to the concessionaires of the network Seat and to the personnel of Antena3 Event, the whole collaboration and coexistence of these 30 days, which has lasted this event for the whole Spain.
