All exemption needs to define its own philosophy, this is, a few ideas and a few values that are or turn in beginning, as a series of commitments and responsibilities, these have to be shared by all the franquiciados. The structure of this organization, which is completely decentralized and composed of autonomous companies with self-interest, advises to optimize the different factors that characterize the managerial structure of the exemption. Between the Home ones we stand out:

• The internal communication. It constitutes a key cohesion factor in the chain, in addition to supporting a constant relation of the franquiciador with his franquiciados creates a shared proximity feeling between both parts, obtaining the integration of the corporate identity on the part of the franquiciado. When the chain is composed by a small number of exemption, the verbal contact and the frequent visits are usually sufficient; nevertheless, when the network grows it is necessary to establish new forms of communication to come to the franquiciados. Between them we stand out: audio-visual means, conventions, e-mail, news letters, intranet, etc.
• The know how. The exemption is characterized by a method of development, which it is named know how or to be able to do that it is the element that TV/radio commercial differentiates to the exemption of other formulae of asociacionismo. This knowledge to do it is composed by a set of not patent practical knowledge, which allow to the franquiciador to transmit to the franquiciado the corporate philosophy of his company, base of his managerial success. For any company, to create a few identity signs is the fundamental base of his business, now well, for an exemption it is indispensable to develop a success business concept, to verify it, to prove it in practice, to describe it and to gather it in supports that allow us his transmission to third. Nothing of the mentioned can stay in hands of the improvisation. This know how that transmits the franquiciador to the franquiciado must come from the proper experience and have been verified by him, as well as be protected, this is, it must be a secret for the rest of the managerial ambience. His access must be difficult, in such a way that, excepting the persons who belong to the network, one does not know, by it the bible remains gathered in a so called operative manual popularly. The advantages of having a good manual sound:

– It allows to know the grade of knowledge of the company.

– It allows to identify all the tasks that are done in the business unit and he has to decide the best way from how one must come in every task.

– It allows to support the homogeneity along the chain.

– His fulfillment helps to do mark.

– It allows to demand from the franquiciado how it must do the things.

– He avoids to have to correct repeatedly the same errors for having trained badly.

– It reduces the training cost for franquiciado.

– It helps to sell exemption.

• Pilot establishments. They are those that the exemption uses as test fields for the franquiciador; thanks to them it manages to move his project of the role to the reality. Thus it is possible to verify if the products or services that are offered satisfy real and legitimate needs of our objective public and if they manage to be competitive and profitable. With it it becomes possible to minimize the risk of his future business, offering him a major safety. These pilot establishments do not have why to be a property of the franquiciador, they it can be also of the franquiciados that, in exchange for the biggest risk that they assume, they obtain more profitable conditions. Also, not only they must be implanted in the previous phase and of beginning of the exemption, but during the existence of the same one, in such a way that we could incorporate of experimental form new products or services, modernize the procedures systems, improve the formation, design new campaigns of marketing and communication... The advisable minimal number of pilot shops is three: one in a shopping street of the center of the city, another shop located in a shopping center and a third point of sale in a popular but very commercial quarter.
• Legal regulation of the exemption. The regulation that it affects to the sector is reflected Homely in the Royal decree 2485/1998, of November 13, by the one that develops the article 62 of the Law 7/1996, of January 15, of Arrangement of the Retail trade, relative to the regulation of the diet of exemption, and there is created the record of franquiciadores, modified by Royal decree 419/2006, of April 7.