Decentralization and direct contact to gain the election

The most well-known and visible of a campaign it is what usually calls itself "a massive campaign" that is to say, the part of the electoral campaign that rests on the diffusion means, it presses, radio and television. This activity is the one that has more reputation, more fame and a higher public profile.

The success of an electoral campaign, nevertheless, is based on an efficient balance between massive and direct campaign field campaign, or of Field Marketing. We call campaign of Field Marketing to which it is done covering the campaign area: peoples, quarters, streets, visits he marries for house, the candidate contacted face to face between or party and the elector presents himself.

For the success of an electoral campaign it is essential to be provided with a good campaign of Field Marketing. The two are essential to gain an election. It is comparable to the strategic importance that there have, in a stage of war, in an army, the air forces and the forces of ground. The alone air forces cannot gain a war. They need the infantry to occupy really the spaces. On the contrary the alone ground forces, without the support of the aviation, face a devastating resistance.

Of the same way, the publicity in massive means "softens" the electorate, motivates them, gives them a favorable opinion of the candidates who are promoted in television or radio, but to come to the effective vote of these persons it is necessary to administer the vote, to consolidate it, to do of the intention of vote, real vote. To go on from the simple friendliness to a ballot paper put in an urn. This is what is done by the contact face to face. The campaign of Field Marketing is the one that it puts in action to the electorate. The campaign of Field Marketing is a mobilization campaign.

Part of our work is to qualify the teams of campaign in the best skills to take forward a perfect campaign of Field Marketing.

A good campaign of Field Marketing needs three basic components: organization, decentralization and direct contact. The organization serves to give an efficiency maximum to the campaign task. The decentralization multiplies the efficacy of the work, the direct contact is the procedure of communication and of persuasion between the candidate or party and the electorate.

The decentralization of the campaign of Field Marketing. A campaign in every quarter.

A good campaign of Field Marketing jerarquiza the local persons in charge. Every local leader, person in charge of a sector of the city, must carry out his own campaign, with a profile of certain differentiation. It must have a message with a proper flag of the quarter, a local claim, an immediate and located target. To construct his campaign quagmire, every local leader must bear in mind these strategies.

The targets of the campaign of ground: communication, persuasion, mobilization

The campaign of Field Marketing serves at first to communicate the message of the campaign, straight, face to face. This communication is very effective, especially when the candidate does it in person. The elector already sensitized by a good massive campaign, in the diffusion means, stops becoming convinced for the direct argumentation of our candidate or of our leaders.

The massive campaign and the campaign of Field Marketing generate an effect of tweezer that he decides to the elector to be voted for us. When that happens, the following step is to assure his mobilization the day of the election.

Well connected works of Government, nearby Administration

It is frequent that an executive management, Mayoralty, Commissariat, Department, Government of the State, Presidency, has a descompensación, or significant breach, between the real achievements of this Administration and the perception that of this management the society has. Contrary to an idea that circulates with many determination, the works do not speak themselves. Or if really they speak, it is necessary to take care very well that are well listened. The perception that there have the people of what an Administration did is mediatizada for diverse factors. A quite complex communication intermediation exists between the production of an Administration and the representation valorativa that the people construct herself. Of little it costs to have a good product if we do not communicate well to the people his qualities, or if the people know our product only therefore of him our adversaries count.

Aplus is Field Marketing!