The products are capable of an analysis of the tangible and intangible attributes that shape what can be named like his personality.

This analysis is carried out across the evaluation of a series of factors that allow to realize a dissection of the product, departing from the central elements up to the complementary ones, so that at sight so much of ours as of those of the competition, we could prepare the strategy of the marketing that allows us posicionar the product on the market of the most favorable form. In any case, the different factors that we include next have to serve to us only like script or reference, since depending on the product that we commercialize other completely different attributes will be studied.

The Home factors are:

• Nucleus. It comprises those physical, chemical and technical properties of the product, which make it suitable for certain functions and uses.
• Quality. Evaluation of the elements that compose the nucleus, in reason of a few standards that they must appreciate or measure the qualities and allow to be comparative with the competition.
• I boast. Last value of acquisition. This attribute has acquired a strong leading role in the current commercialization of the products and services.
• Packing. Protection element with which the product is provided and that has, along with the design, a big promotional value and of image.
• Design, form and size. They allow, in major or minor grade, the identification of the product or the company and, generally, they form the proper personality of the same one.
• Mark, names and graphic expressions. They facilitate the identification of the product and allow his memory associated with one or another attribute. Nowadays it is one of the Home assets of the companies.
• Service. Set of extra cost to a product that allows us to be able to mark the differences with regard to the others; nowadays this is what more values the market, hence his development across the so called perceptions marketing.
• Image of the product. Global opinion that is created in the mind of the consumer according to the received, direct information or by implication, on the product.
• Image of the company. Global opinion established in the memory of the market that takes control of print or negatively in the criteria and attitudes of the consumer towards the products. A good company image endorses, in principle, to the products of new creation; as well as a good mark image consolidates the company and the rest of the products of the same one.

Although fortunately the current tendency is to sail in the same current, the evaluation that normally the consumer of a product carries out usually begins in the «image of company», going in descending sense up to the "nucleus" of the same one. The way continued in the companies, on contrary, usually begins in the physical, chemical or technological properties, climbing, in the scale of attributes, up to where his biggest or minor marketing optics places them. Hence there becomes detached the importance that has to carry out this type of dissections or evaluation of the attributes, since it allows to appreciate the biggest or minor approach between the values attributed by the client, by the market, and the importance and allocation of resources granted to these values for the company.