Author: Rafael Muñiz
27 pages
10 eur + iva
to buy
CHAPTER 5. The distribution. Market and clients
- 1. Introduction
- 2. The market in the marketing
- 3. Division of the market
- 4. Types of market in reason of the supply and demand
- 5. The client
- 6. Rights of the client - consumer
- 7. The effect of the environmental variables on the conduct of the consumer
- 8. Customer relationship management or management of the relations with the clients
- 9. The market and his environment
- 10. Distribution channels
- 11. Trade marketing
- 12. Retailers and wholesalers
- 13. The changes in the distribution
- 14. Other sale systems
- 15. The fair as strategic tool of marketing
- 16. The exemption
- 17. Requisites to be an exemption
- 18. Assets of the exemption
- 19. Types of exemption
- 20. Like franquiciar a company
- 21. Obligations of the franquiciador and of the franquiciado
- 22. Advantages and disadvantages for franquiciadores and franquiciados
