Carrefour wakes up polemic again and the fact is that the campaign of the plastic bags that began in September keeps on giving them problems. This time the French multinational will have to withdraw all the images in which it is possible to see a man with a bag in the head who says: "With less plastic we all will be able to breathe calmer”, since they can be dangerous for the children.

The strategy of marketing continued for the initiative “Throw a hand to the environment” it has been much criticized; other supermarkets have labeled it as deceitful publicity alluding to that the plastic bags are a 100 % recycable and his treatment presents less problems than that of the starch or the raffia. And, also, according to the experts, this action of marketing has increased the fame of the mark at the time that it might have saved to the company 13 million euros in bags.