As the word marketing has had to be accepted by the Real Academy without translating it, there exists a big number of words of English origin, Homely, that are used in the world of the communication. Accidentally to enter polemic and with the only intention of clarifying his meaning, they retire next:

• Airbrush. I arrange in the shape of gun that, by means of the pulverized painting projection in the shape of aerosol, is used often in publicity to obtain notable effects by means of the tones combination.
• Poster. Of French origin. It means cartel.
• Final art. Set of texts and illustrations ready for his reproduction and diffusion to means.
• Hearing. Group of persons who receive the impact or the information of a certain way.
• Audímetro. Small technical device that placed along with the TV set, controls the hearing of the way, like unitary element of a representative sample.
• Bartering. Word in English that indicates the entire or partial payment of a space or advertizing mention of an advertiser by means of his product or goods.
• Blister. Form of presentation of a product with plastic packing. Bobbin. Set of advertizing commercials grouped in a tape.
• Brainstorming. Ideas thunderstorm. It consists of the fact that a group of persons contributes the ideas that occur to them on a concrete topic, without importing the quality of the same ones. In the end a summary is realized with those who have turned out to be more valuable.
• Briefing. I document where the necessary basic information remains quiet to take forward a campaign.
• Campaign. It is the set of the different pieces or advertizing material created and/or realized by the agency, with the same creative axis or common denominator.
• Cash and Carry. «To pay and to go». Establishment wholesale in self-service diet.
• Casting. Process of selection of models for the achievement of some advertizing action.
• Catalog. Advertizing support in the shape of illustrated magazine that contains the prices and description of the offered products.
• Claim. Benefit that assumes to a product or service at the time of realizing his publicity.
• Coverage. Number of persons reached by the diffusion of a way.
• Copy. It is said of the person that it prepares the written advertizing message.
• Couponning. Coupons distribution skill with discount or bonus.
• It counts. It is the set of human and material resources assigned by the agency to the service of the services related in order to the contract.
• Check list. Check list.
• Rights of intellectual and industrial property. There are the rights of development derived from the intellectual property and the industrial property, of which the advertizing creations could be an object in his widest terms as the originals and advertizing material developed for the campaign.
• Desplegable. Advertizing element that, on having opened, attracts attention on the recipient. Only once opened, all the information turns out to be available.
• Display. Cartel presenter for the point of sale.
• Nuisance. Advertizing graphic material that is inserted inside a written way (press, magazines).
• Feed back. Feedback. It is the variable that is going to measure the effectiveness of my communication process. In a marketing plan, it consists of returning on the stages that have developed to analyze where, how and why a detected deviation has taken place.
• Folder. Leaflet that has been opened in several folds. Format. Dimensions of a publication.
• Photosetting. Achievement of the texts with the types of letters that join to the final arts.
• Photomechanics. Procedure of technical work across which the movies are obtained of the final art or fotolitos necessary to be able to reproduce of professional form the different works that are realized in a printing.
• Time zone. The television day splits into time zones, and each one has a predominant public.
• Free throws. Person who collaborates professionally for his account, giving services to several agencies simultaneously.
• Gadget. English word that designates an object, gadget or instrument that, although it is showy, usually does not serve for anything. The same one is enclosed, generally in a plastic bag, to the advertizing message expressed to receive the attention.
• GRP. Abbreviation of Gros Rating Point, measured of advertizing hearing of a way equivalent to the 1 for 100 of the entire potential universe of hearing. There are not considered to be, to these effects, the duplications.
• Large supermarket. Self-service of more than 2.500 square meters of sale. Attached to this surface there must be a series of complementary services (parkings, boxes of exit, etc.).
• Instructions. There are the guidelines that the advertiser must direct the agency on concrete aspects of the advertizing hiring.
• Jingle. Music and letter composed for a commercial (television, Internet, radio, movies).
• Licencing. Strategic tool of communication which target is to increase the sales by means of the association of the image of a well-known and popular personage, normally of cartoon and cómics, to a product.
• Logotype. Graphic representation of the name of a company; it usually goes accompanied by the anagram consisting of a graphic symbol. Both elements, together with the corporate colors of the entity, do that the image of a company differs with regard to other one.
• Manual of corporate identity. Set of graphic achievements where the final score and the process remain reflected continued to obtain the corporate identity of the company, across the logotype, anagram, identificativos colors and type. His achievement must foresee the different means of the integral communication, as well as his behavior in color and white person and black.
• It marks. Emblem that the manufacturer puts to the products of his industry to represent, to identify and to differentiate a product or a company, and whose use him belongs exclusively.
• Advertizing material. There are the audio-visual and graphic works, as well as all the component parts of the same ones that constitute the advertizing messages of the campaigns spread across any way considered and support conventional.
• Diffusion means. There are the media of social communication or of publicity in whose spaces or times the campaign must spread.
• Wave. Throwing of different advertizing messages during the execution of the same campaign.
• Publicity order. Document that the advertizing agency sends to the way, detailing the different characteristics of the reservation: date, size, time, space, cost, etc.
• Original. It is the first advertizing result of the activity of the agency and of the one that takes reference to realize successive adaptations and/or copies.
• OTH. Initials of Opportunity to Hear. The number of times measures that a person of the objective public can have occasion to listen to a wireless wedge. If we were referring to the television announcements, it would be named OTS (Opportunity to See).
• Packaging. Skill to develop packings and packing.
• PLV. Publicity in the sale place.
• Poster. English term that means cartel.
• Occupy first place steal. It is the prime time. In this time zone it usually assemble the whole family and sometimes punctual they can congregate before the TV set up to 20 million persons in Spain.
• Publirreportaje. Advertizing spot that usually has a duration superior to a minute, where the buy propositions are based more on the base of the information than on that of the persuasion. They are usually much used for campaigns of corporate image.
• Abseiling. It occupies first place for buys volume to a way.
• Rating. Percentage of hearing that has every support with regard to the considered objective group.
• Rough. Basic creativity of an announcement in lines.
• Share. Also called screen quota. Estimated percentage of spectators of a program, as regards the number of persons that was watching TV in this moment.
• Shop in the shop. Shop specialized inside a large supermarket.
• Shopping center. Shopping center.
• Slogan. Very short phrase that contains the essential part of the campaign.
• Sponsor. English locution that corresponds to the patronage or patronage in our country. It has not gone over to the consensus on the denomination of the activity yet. Some of them speak of sponsoring and others have hispanicized it for esponsorización.
• Commercial. I announce for television. In our country the habitual duration of a commercial is 20 seconds, although in the autonomic televisions and regional circuits that has been promoted of 10 seconds to attract major number of advertisers. To the commercials of 120 seconds they are named publirreportajes.
• Story board. Graphic script that will serve to us to realize a television announcement.
• Supermarket. Feeding shop from 400 to 2.000 square meters of room of sales.
• Target. Objective public. Group of potential consumers of a product or service that exists on a certain market.
• Teasing. English locution to designate intrigue. The campaigns of this nature are those who, without announcing any product or certain service, try to receive the attention of the public and to captivate him so that it continues the development of the second phase of the campaign, where one gives him the real presentation of the product.
• Training. Professional collaboration, in practices diet, during a time from 3 until 6 months, for newly Bachelors or students in the last year of career.
• Zapping. Habit of changing channel when the announcements appear in the television way.