Giving for his interdisciplinary character made, we have to say that the term marketing of Anglo-Saxon origin begun being used in the USA at the beginning of last century, specifically it was in 1910 when in the University of Wisconsin a so called course appeared «Methods of marketing» given by Butler

In our country, it was in the years 60-70 when he began managing at level of company, motivated Homely by the irruption of the multinationals in Spain, but it has had to pass almost half a century so that in the managerial textile and in the university world they begin to establish the benefits that it contributes acting under an optics of strategic marketing.

Many authors have given his marketing definition, but it is convenient to differ first if we are referring to his philosophical concept or to his managerial acceptance.

At philosophical level, the marketing starts in that stage of the history where the man had to realize exchanges to cover his needs and to increase the well-being. From this moment, and as it happens with most of the ideas, his evolution has gone indissolubly joined to the social and economic development.

The industrial revolution, the creation of big urban and commercial centers, the specialization in the work and the new technologies, do that there has been created a market of supply and demand where the marketing must look for the entire satisfaction of the consumer.

In my professional activity, I have turned out to be forced more than once to mention that from a philosophical point of view, the marketing is the «structured logic and metodizada», since at all times it has to be operated by the least common sense of all, who is the "common sense".

At managerial level, we see that it is an activity that takes as an essential and last end the attainment of the pronounced targets. Based on this point of view, the marketing comprises a series of activities interrelated between themselves, tending not only to satisfy the demand of the market, but to cover the targets fixed for and for the company.

With the intention of dosing even more the term and of penetrating to the reader in the exciting world of the managerial marketing, I indicate next the definitions given by the most recognized authors:

• «Marketing is a social process for which the individuals and the groups obtain what they need and want across the creation and exchange of products and his evaluation with others» (P. Kotler).
• «Marketing is a function organizacional and a set of processes to create, to communicate and to deliver value to the clients and to manage the relations with them in such a way that I benefited the organization and his stakeholders» (American Association of Marketing, LOVES).
• «The marketing takes knowing and the comprehension as a target so well to the consumer that the product should fit perfectly to his needs» (P. Drucker).
• «Marketing is the action of set of the company, directed to the client with the target of profitability» (Goldmann).
• «Marketing is that set of technical and human activities that tries to give satisfactory answers to the demands of the market» (R. Muñiz).

To close it is separated on the knowledge of the marketing, I have thought to include a division inside the proper marketing: internal marketing is the one that takes and executes inside the proper company so that one gives a good service to the clients, and that external marketing that happens to the market. It would be absurd and slightly profitable to have a magnificent products portfolio and that the internal or hard-working client was not well prepared to offer them.