We might define the determinants of the marketing as the external factors that exist on the market and that can influence the prearranged results. His knowledge and analysis is basic because they determine them in two fundamental senses:

• One can affirm that for the attainment of the pronounced targets, the actions that are going to develop and the skills that will be used will have to be necessary different, as there it are the determinants that exist.
• It is unquestionable that the same skills will give us unlike results on the different markets, according to the existing determinants.
  

This explains the fact that skills that have proved his efficacy in a certain country, in concrete circumstances for some company, should offer, sometimes, unlike results, for very equal that are adopted and apply in other nations. On having tried to find out the possible causes of the defeats, when a skill of proven efficacy does not achieve his targets, we will think these in mistakes of the persons that they have applied it or in the change of the determinants that influence in this country, specifically and under the pretext of example the cultural element is a key determinant.

Another practical consequence of saying in advance is the care with which the use of foreign skills must be carried out, so much if they come from foreign experiences as if they were learned in texts that should reflect other forms of marketing. The verb to "adapt", with everything what it means, it is much more adapted in such circumstances that of "adopting". The number and importance of the determinants of the marketing can change according to subjective criteria of the country and market. Next, a possible classification of these elements is exhibited graphically.

GRAPH 1. Determinant of the marketing

If we analyze the graph 1, it highlights, in the central part, the figure of the consumer. This place is not capricious, it reveals the essential importance of the client, not only like recipient of the actions of marketing, but like Home determinant of such actions.