Every marketing professional takes as an essential end to manage the demand of the best possible form, for it it has to be permanently stimulating to the market so that they acquire the products of his company. Although in the last times one is speaking about another type of markets like the not lucrative, global ones, etc., referring to this paragraph, my professional experience indicates me to center on the existing traditional classification, since all the new concepts are comprised in the same one:

• Consumer goods markets.
• Markets of industrial goods.
• Services markets.

On this big division all the parts can be realized be considered to be opportune by the company, facing a major operation capacity or clarification of markets. Under the pretext of example we will say that while for the housewife the sugar is a product of ordinary consumption, for the confectionery stove it is an industrial good that it uses in his production process. Any way and continuing with the division realized in the beginning, we will explain these three types of market:

3.1. Consumer goods markets

There are those markets where there are commercialized products destined to satisfy the needs of the final consumer, that based on variable time can destine them to his immediate consumption (bread, milk, detergent...) or lasting (video, table, shirt...). The Home characteristics of the market of consumer goods are the following ones:

• Wide scale of products, with a strong renewal of his stock.
• Use, mostly, of the different distribution channels.
• Existence of strong competition in most of the sectors.
• Strong implantation of multinational companies.
• Politics of marketing much developed for a major and better commercialization.
• Very aggressive market and of strong competitiveness.
• Major leading role that has acquired the distribution on the manufacture.
• Market that has to can coexist with the Asian influence.
• Etc.

GRAPH 1. PROCESS OF DECISION OF BUY OF PRODUCTS OF BIG CONSUMPTION

3.2. Markets of industrial goods

It is those markets that commercialize products Homely to be used in the making of other goods. This market is more and more profesionalizado in order to evaluate the different offers that appear before him for his election. The Home characteristics that happen in this type of market are the following ones:

• Commercialization process generally I chatter and complex.
• Market that needs big technical knowledge simultaneously that TV/radio commercials.
• Use of short channels of distribution in most cases.
• Strong interrelation with the derivative demand, since his commercialization will depend on the demand that could give for sectors certain to itself. As example we might quote the market of the glass and his dependency with that of the housing construction and offices.
• Products that generally take a production process and long life cycle.
• Minor use of the different strategies of the marketing in his viability plans.
• Need for strong investments in I+D+i.
• Etc.

3.3. Services markets

They are included in the service industries of the economy of a country from a marketing optics, we are referring to those goods or products of Homely intangible nature that satisfy the every time major demand of this type of products. For the typical characteristics of this market, Spain has an important potential, although for it there should profesionalizar moreover the management (for example health, banking, formation, tourism, transport, etc.).

The new technologies and Homely Internet and the electronic commerce they are having an important leading role in the economy of the country and more specifically as for this paragraph. His Home characteristics are:

• They give major leading role to the concept quality.
• The services cannot be stored.
• Hardly two completely equal services exist.
• Increasing importance in the application of the different variables of the marketing.
• The human factor acquires a big leading role.
• The extra cost is the one that marks the differential of the good.
• His development can go so far as to replace, in a balance of payments of a certain country, the lack of prime matters.
• Etc.