Our experience indicates us that the commercial teams are used to operating without
to know the market in which they operate. A common error that has to be settled with a frequent use of the managerial know how.

In contrast to the previous paragraphs, the content of this one will change to a great extent according to the company for which the manual is prepared but in general present and useful information has to happen so that the seller has a global vision of the situation of the market in which it is usually unrolled.

5.1. The market of the company

Departing from a theoretical market definition, we will describe the market and sector in which it produces the company, including for example current situation and objective public of every product.

5.2. Home characteristics of the sector

An analysis of the Home tendencies of the sector will allow to the seller to be informed. It is a question of a brief exhibition of the most excellent information of the market, such as I consume, accompanied
of graphs and stage.

5.3. Home competitors

The ideal thing in this paragraph is to include a competitors' ranking, where the real situation of the company is represented inside the sector. Also it is convenient to mention briefly the position of each one so that the seller perceives the differences with regard to his own company.

5.4. What separates us from the competition?

It is convenient that the company determines what is the extra cost that the seller must offer at the time of promoting his company, his values and keys of his success. Depending on every company, we will express it in terms of leadership, position, image of mark, technology, experience and professionalism, etc.