The market is closely related to the professional management of the marketing across the following stages:

A) Knowledge

To investigate and to analyze a market supposes considering the different niches and segments of market that, once grouped, form the global market, their deep knowledge will contribute that we are successful in our management.

B) Election of the strategies

As soon as the market was segmented, we must start the different possible strategies, in order to reach the pronounced targets, to adapt us to the demand and to be supported in a strategic position. For it we will develop a marketing politics according to our possibilities and targets.

C) Implementation

To reach the targets that we have marked ourselves we must go on to the action; for it we will use the different variables or hardware of marketing which we have. In this respect we have to consider the existence on the market of a series of uncontrollable variables (competition, management, culture, laws, environment...) and other controlables (elected, selling channels, promotion, prices, mark...) that can spoil to a great extent the due results. Of the mix that we realize, with the different variables, there will be obtained the valid answers that we want to give to the market.

D) Control

On having found us on a very dynamic market, any change that takes place, in one or several variables, it can modify it, therefore the person in charge of the marketing will have to remain attentive and carry the necessary adjustments out to reach the pronounced targets.