We would give the back to the market if, on having designed our marketing politics, we were not bearing in mind one of the factors that more influence him, since depending on his situation like that we will have to act. Next, we indicate those factors more representative of the environment of a country in these moments:

• Demographic. The evolution of the vegetative growth, the increasing incorporation of the woman to the labor world, reduction of the size of the hearths, major purchasing power, third age, increase of the emigrants' population, etc.
• Institutional. The type of political diet, the current legislation and other similar determinants have a big influence on the way of evolving the market: Eastern bloc, Islam, European Economic Community, Asian markets, etc.
• Economic and social. Increase of the standard of living, major evaluation of the free time, the valuations of unemployment and other aspects influence the commercial activity of the country.
• Scientist. Internet and the new technologies will give an important advance to the market.
• Cultural. The biggest formation and information of the consumer and the customs of a country will be those who direct the buy habits in a sense or other.
• Ecological. Concept something novel, Homely in Spain where it is not yet very deep-rooted, will be still the one that marks to a great extent the guidelines of a certain consumption in the XXIst century.