Unforgettable announcements that work like perfect seduction machines. Ingenious resources of marketing and publicity and ideas brilliant that big marks and companies have applied successfully. The music, the language, the humor, the investigation, the subliminal thing, the last persuasive tendencies, the big advertizing creative ones, the mythical campaigns, the practical cases... A fascinating exploration of effective strategies and an exciting trip for the most attractive and imaginative side of the marketing and of the publicity.