The current dynamics of the market is forcing the companies to provide his teams of sale of the resources and skills that they need to answer successfully to the challenges of the market, also with the incorporation of the new technologies the daily activity of the seller is facilitated.

Those who direct the companies have not been late in realizing that one of the most important assets of his companies is in the teams of sale and Homely in the talent of those who form them, hence they have started working to manage the experience and the knowledge that they accumulate.

The key target in these moments consists in developing professionally the integral management of the talent, fact that it becomes more important if we center on the commercial department, since the "mister seller" of the future will have to work like the adviser of his clients contributing knowledge, solutions, dedication and a big culture of service. For it, I have considered that necessary to include next those concepts you should fix on that pivotará the professional management of the commercial person in charge:

• Knowledge management. Strategic approach of his management, acquired across the constant formation and the development of the professional trajectory to put it to the service both of his internal and external client.
• Flexibility. The changes that are taking place on the market force the sellers to be polyvalent and be able to adapt themselves efficiently to the environment, contributing solutions
  innovative and creative.
• Change of model. The traditional concept of the sale has evolved deeply and has happened of receiving and selling only to receive, to sell, to satisfy, to make faithful and to expire. Therefore now the TV/radio commercial will have to be able to reach port, apart from knowledge, skills and methodology.
• Emotional intelligence. Defined as the aptitude to manage the proper emotions in the relation with the others and in this case with the clients, it indicates us that one is already not only successful assured for being able to make an intelligent use of the information, but the control of the emotions and the personal contribution assure a better result.