Finally, it is the stage where there remains fixed the conception, definition and experimental period of the product, the studies say that close to 70 for 100 they fail in his throwing to the market. It is characterized for:

• Under sales volume.
• Big technical, commercial investment and of communication.
• Big effort to put to point the manufacture means.
• Difficulties to introduce the product on the market.
• Scarce saturation of his potential market.
• Few bidders.
• Special dedication of the plant.

In short, this phase is characterized by negative profitability due to the big resources that are precise to make, to throw and to perfect the product, in comparison to the volume of sales that is obtained.

5.1. QUESTIONS AND STRATEGIES IN THIS STAGE

So that all the illusion and hope that the company puts in the throwing of a new product has positive answer, the marketing professional has to realize a punctual and exhaustive pursuit of the following questions:

A) Product

• Do we extract the product at national level or try in pilot areas?
• Does he answer the product to the needs for the market that were fixed in the study?
• Must we realize modifications of the initial product?
• Does it have the quality suitable?

B) Price and conditions

• The fixed throwing price: is it accepted by the final client and the intermediary channel?
• Does he consider the valid economic conditions to be the last one to work well with the product?
• Do we have to encourage them during the initial stage?

C) Distribution channel

• Has it been hit by the elected channel or we must change?
• Must we open the product for other channels?

D) Commercial organization

• Do we create a new team for his throwing?
• Do we put our best sellers?
• Do we hire a task I forced for his throwing?
• Do we encourage the team for his introduction?

E) Communication campaign

• Is he answering the potential demand as we were waiting?
• Do we choose well the means?
• Do other means exist out and that we have not used?
• How many promotion campaigns do we have to realize?
• Can the direct marketing help us?
• How can Internet help us?

Internet, real protagonist of the market, has a big way that to cover and still has not come to the growth stage. A variable that has acquired a big leading role and it will be a big trick in the XXIst century it is the logistics, hence we attract attention on these assets that will turn into one of the most promising business of the century.