The professional experience has made us comprise the importance of this stage, which sometimes goes so far as to happen so unnoticed for his ephemeral character in the time and the circumstance of which some authors do not contemplate it. But what happened with the different products or services of «point com» that outcropped in Spain and in the rest of the countries?

They had a brilliant birth, with important financial supports, but his results a year were negative and his value in Stock Exchange collapsed, therefore staff diminished drastically and many «point com» closed... Did this mean that the Internet companies were condemned to the defeat? No, flatly not, but a new product one could not manage the being and give him the precise hardware so that it was going on to the following stage with the best success guarantees.

There it is where it takes root, the assets of the authentic marketing are to realize that the product, like every living being, has a cycle that it is necessary to control and to "medicate", when it is in his first months.

Therefore, we might frame this stage as that it can go so far as to produce strong convulsions in the trajectory of the product, so much for the external pressures or of the market as internal for the proper company in his political struggles and of personnel. Logically if one can have domain over the circumstances that produce them, the solution will come soon and will do that it initiates the following strengthened stage.