The current dynamics of the market forces us to be conscious of the importance of the professional training and of the need of being updated entirely, which implies being immersed in a continuous recycling process. For it, to be professionally successful it is necessary slightly more that to update our knowledge, we need also to develop our skills and competitions and to keep them aligned with the proper ones of the job, his responsibility and the environment organizacional, this implies that the leadership and the knowledge to manage teams of work have turned into one of the big strategic challenges of the XXIst century.

Many companies ignore that, to be competitive and to face successfully the change that pushes us inexorably to the market, they have to can motivate his human team, retain and promote the talent of the best, inculcate a real corporate culture to them so that they feel identified and are faithful to the organization. And it is precisely here where it is necessary to be able to give answers and solutions to the questions that every day it tackles inexorably the different human teams. For it, to be able to manage in an efficient way these groups turns into a strategic tool key to give answer to these needs and to promote the belonging feeling to the personnel.

Under the pretext of Indian example next possible improvement areas in the ambience of the sale:

• The communication as key element in the sale.
• How to create value in the sale.
• The management of the talent. Sale of solutions.
• How to close a sale.
• The planning and management of the time in the seller.
• Etc.

8.1. Different formation methods

Logically after knowing the needs for formation of the TV/radio commercial, we will have to do and to analyze the system that more I adapted to the explicit needs, since along with the economic investment there are two Home factors at the time of taking the decision.

• Workshop. Activity developed with the sellers eminently practice where the protagonists are they, since they are those who at all times take part being still a methodology marked by the speaker and coordinator of the same one.
• The conference. So that they are effective it is advisable to realize them in limited groups, what facilitates the communication and the dialogue.
• Role playing or theater of sales. It is based in simulating the action, and it is very important for desinhibir to the individuals.
• The round tables. The participants facilitate the knowledge between and they have the advantages of the works in group, as it is that of contributing different ideas.
• The retirement. They consist of assembling a group of persons for some days with formative ends in a solitary place and that inspires relaxation.
• Method of the case. It is a question of raising cases later to solve them. They must be practical, concrete and current related to the labor life.
• E-learning. The new technologies open a wide possibilities fan to us in quality and time being able to complement with formation presencial.