Of everything what we have read on the last book of Juan Fernández-Aceytuno, Management in times of crisis, of the publishing house Deusto, what more we have liked Entrepreneurs are the proper words of the author on the management of the crisis, collections in the magazine:

Do we need another model to manage the crises? Has it been, precisely, the existing model the one that it has brought to us so far? Where do we start? These are the questions which this book edited by Deusto should answer. In him, I propose a model of management, which should be an only one along the cycle, both in the good moments and in the improvable ones, and which passes across four stages:

Analysis of the environment: what we see and what the crisis does not allow to us to see, the identification of tendencies, mike and macro, the sources of creativity and innovation in the companies.

Strategy: innovation, management of the change, communication, marketing.

Execution: leadership, confidence and values.

Control: operations, quality, persons, every day, the control pictures.

There are only four steps. Let's not complicate us.