The simplest solution before the fall of the consumption is to lower the prices of the products, but: is it perhaps the most suitable? According to the experts not. A reduction of this element without temporary limit, that is to say, in a permanent way, will do that the consumers always get accustomed to buying with discounts and then it will be difficult to convince them so that they pay more for the same products and services.

When a company initiates a price war it provokes a reaction in his competitors. This answer will depend on the grade of rationality of these, so that an emotional competition will choose to reduce the tariffs of his products, while the rational one will resort to a change in the strategy that encourages his extra cost. In the first assumption, the real problem will appear once the consumption has become stable, put that the company can have lost part of his prestige or the public has a negative answer before any attempt of raising again the prices.