Hardware of Field Marketing

Sent by Publishing house the Vie, 10/10/2008 - 11:23. Field Marketing

The marketing today chases the interactivity and the closeness with the public. Aplus Field Marketing offers new and innovative hardware that direct his efforts and creativity to favor the personal communication, bringing affably the mark or product over to the target. We stand out:

	Pomming It is the communication skill that consists of hanging an advertizing leaflet of individual form and in many cases with forms troqueladas to facilitate his subjection in the knob of every domicile, in the knobs of the motorcars, in promotional articles or in carts of shopping centers and airports.
	Sampling Delivery of free samples to the consumer in the point of sale. Normally the promoters of the signature realize this task or even disguised actors who interact with the public.
	Street marketing Actions of marketing that develop in the street looking for the direct interactivity of the public. They can be of a moment, unexpectedly, or last some hours. At the time of his design there is indispensable the actors' presence that they break the routine and manage to tune in to the astonished public pedestrian.
	Proximity marketing Very related to Mobile Marketing and the Marketing 2.0 is the strategy used to send advertizing messages and information to the mobile terminals across Bluetooth.
	Body advertizing It is a new form of publicity that allows to place several marks of products or companies in certain areas of the human body (front, arms, etc.) on having applied not permanent tattooes to him in the above mentioned areas.
	Dreamarketing It is a question of reaching especially certain sleep before an oversupply of products and undifferentiated services. It must take especially the client in whom an experience lives, more than to satisfy a proper need of the same one.
	Average Ambient It arises like answer to the flood lacking in interest that the conventional advertizing spots generate especially in the urban space. Frequently it makes a mistake with the space; it is local part and of its own idiosyncrasy. It is a slightly saturated channel that surprise interacts with the people under the effect.
	ScreenMan With this so novel action, instead of promoting something so that the people are going to look for the product, it is a question of being the mark the one that speaks to the consumer. There are several actors previously formed those who take on his back this novel advertizing support. In addition to the impact, other one of the advantages of this new skill is the versatility, since the technology that is used allows to adapt it to different applications. In addition to the screen of plasma that begins to show over his heads, these men announcement of the XXIst century can be equipped also with another type of devices that, for wireless route Wi-FI or Bluetooth, transmit information to the screen.
	Sunshades This Action consists of the installation and free share-out of promotional sunshades in the Home beaches of the country. The idea is that all the users of the beaches replace his conventional sunshades with the already installed ones in the beaches from the first hour of the morning.
	Command This Action tries to characterize a quite big group of models, which are walking along the street, combinadola with previous actions.
	Closed-lod marketing As tool measures the results of the marketing and the communication initiatives by means of the pursuit or monitoring of the answers of the objective public. The tracking, element that is used for the measurement, it helps to know the promotional card, informed objective public, buys behavior, etc. It is the best formula of measurement of Field Marketing.