The Network has turned into the first publicity support, overcoming to the investment realized in television. While the entire expense in the sector is falling down significantly for the crisis, the publicity on line is in heyday due to his economic tariffs and to that the advertisers consider it to be a tool of operative marketing that allows them to invest his money of efficient form, without forgetting the increase of the electronic commerce and the progress in the connections to the Network. This way, in a recent study realized in the United Kingdom, in the first semester of 2009 the publicity in this tool has grown 4,6 %, happening in only one year to absorb 23,5 % of the market, opposite to 18,7 % that it was occupying in 2008.

Now it has the television to counter-attack with a strategy of marketing that manages to attract the advertisers and provides to them a few services and conditions more favorable than the provided ones by Internet. In foromarketing we bet for emphasizing that we are conscious of that this publicity result in the United Kingdom is seen also in other countries, including Spain.