The more and more complex world of the sales makes us presage for the XXIst century big produced changes not only for the technological advances, but for the professional evolution of the persons who compose the different commercial teams.

We take some years being conscious of that the real value of the companies is in
actuality in the talent of those who form them and have been started to manage, in addition to the proper assets of the company, the human capital and the knowledge.

It is here where the sale force and all the persons who include the commercial activity acquire a major leading role. The market is evolving very quickly and it forces that the marketing department works very closely with that of TV/radio commercial the possible best thing is adapted to the so called age of commercial intelligence.

Even some analysts add that the traditional sale model cannot change suddenly and needs a stage of long transition towards new systems, the reality is demonstrating to us that the change is taking place and we must be opened to give satisfactory answers to the strong competitiveness that exists nowadays between the companies.

That's why we cannot give the back to those variables that influence very straight on the market and they will be those who mark the future of the sale. Homely I emphasize the following ones:

• The irruption of the new technologies and information systems.
• The best preparation of the persons who focus his professional activity on the sale.
• The opening to new distribution channels.
• The appearance of the task forces and auxiliary services.
• Major leading role of the distribution.

So far exposed he makes to think about a very promising future the persons who should devote themselves to sell, but nowadays the market indicates us that in very few professional cards of visit the word turns out to be selling, since in our country it keeps on being considered to be a pejorative term and that it is replaced with others of major status.

During the latter years they have invested innumerable efforts in improving our I+D+i; the processes of production and the marketing, but not this way the sale processes to adapt them to the current problems, to what I name «intelligent sales».