Iphone has supposed a revolution in the world of the mobile telephony. The Apple lovers were sighing for him when it had not been thrown to the market yet and now half a world yields to his feet and to his multiple possibilities. And the fact is that Apple has developed the whole applications world and the companies have been raised to the same car. For example, The Caixa is employed at a program so that the Iphone users could locate his tellers across holograms, and Zara puts at the disposal of the consumers the catalog, the innovations of his shops and the last tendencies.

From the International Forum of Marketing we have always said that to reach the success it is fundamental to differ from the competition innovating and Apple is a clear example of this. Not only it has achieved it but for much that his cometidotes start working, it will be very difficult that they reach the giant of the technology. Iphone is very well posicionado and in this case the competition has not been able to react with the rapidity that demands the market.