Nowadays it is considered to be one of the Home departments of the company, since it depends on his knowledge to do to be able to confront successfully the permanent changes of the market, let's not forget that the competitiveness is marked to a great extent by the activity that the commercial team develops.

Also, he studies and implants the necessary means to be able to carry out the sale of the most profitable and beneficial form for the company, bearing in mind the need to cover his invoicing targets. His management must reach the whole process of the sale, hence it is essential to be provided with an extensive experience. For it he organizes and coordinates the activity of the commercial force with that of the services that intervene earlier and after the sale. Inside the spirit of the marketing, the offer of the company fits to the existing demand on the market.

4.1. Basic functions of the marketing manager

• To analyze and to develop the methodology of work included in the «manual of sales».
• To determine the potential of buy of the clients' different categories.
• To prepare the forecasts of sale of common agreement with the marketing department.
• To plan the targets and strategies of his team.
• To develop an organizational structure of sale capable of reaching the targets.
• To recruit and to select to the sales personnel, or to contribute to it.
• To form these commercial teams according to the knowledge and other skills necessary for the development of his functions.
• To motivate them and to invigorate them so that they fulfill his task the possible best thing.
• To value and to control his work to make sure that should reach the due targets.

4.2. The business address inside the Marketing

We know that the commercial work is one of the Home activities of the marketing. In a much raised percentage of companies this activity is considered to be his Home function, hence the need that every marketing manager has of knowing it in depth, printing on his daily chore a dynamics and optics of marketing, necessary on any competitive market.

To work of in sync form and in team both departments helps to develop positively the activity of the company, since the areas that need his intervention are numerous; under the pretext of example, we indicate the following ones:

• Investigation. It provides obtained information of the market straight and across the sellers' rapports as well as his control.
• Production. It indicates modifications or help to create new products.
• Prices. It contributes a criterion of current market in his fixation.
• Channels. It indicates most adapted in every moment and in what conditions.
• Communication. It determines the forms most adapted to make the message come to the market.

But the reality demonstrates to us that both departments do not operate everything it coordinated that should do it. Under the pretext of example, the sellers usually "presume" that only they meet really the client and in some cases valuable informations are reserved because they think that the client is his and not of the company, fat error.

And those of marketing? How do they feel opposite to the seller? Most of the times undervalued, although they invest his talent in generating opportunities of sale, which accuse of saben to be useful.

As integral departments of the company should work adding efforts, since in the hands of marketing and sales the clients rest: creative only ones of the income and engine of growth.

4.3. Challenges of the marketing manager of the future

• The clients will be always more demanding, they will possess major knowledge and will need that more specific sale strategies are designed completely «done to measurement» and completely different from the traditional ones.
• The competition will be harder, it will be better prepared and it will be capable of answering in less time and with major efficacy to any of our commercial initiatives. Also, with an entire globalization of the markets, him the international one will join the national competition.
• The products and the services will be more and more comparable between themselves, which will provoke that differing is more difficult and costly.
• The sellers will be, in general, more expensive, in minor number, more difficult to direct and more demanding, since they will be more prepared and his values and personal targets not always will coincide with those of the organization.
• The new technologies joined the unstoppable development of the telecommunications, will change even more the laws of the game on the market, forcing the organizations to react quickly to survive.