The exemption is one of the forms of associate commerce more well-known and widespread. At present it represents slightly more of 16 for 100 of the retail sale in Spain, with a tendency to the every time major rise. The exemption system has turned into a more and more guessed right and wide formula to start a commercial activity. Many business protected by a recognized mark, a scale of products or services demanded on the market and a specific know how, look in the exemption system for a form of rapid expansion inside a certain geographical ambience.

But as we are immersed in a change of the general tendencies in the commercial distribution, I have to say that the sector exemption also is wrapped in a deep change that will have as a result the clarification of the sector and hence the even major consolidation which he enjoys at present, since the success of the exemption is based Homely on the confidence and mutual recognition that must take place between the franquiciador and the franquiciado. But really: what is an exemption?

We can define it as a system of commercialization of products, services or technologies based on a narrow and continuous collaboration between natural or juridical persons financially different and independent, so called franquiciador and franquiciado. In this commercial relation, the franquiciador grants to the franquiciado the right to exploit his business idea in accordance with the concept and criterion of the franquiciador. This right authorizes the franquiciado to the use of the trade name, marks of the products or services, know how and other rights of intellectual property that the franquiciador possesses in exchange for an economic compensation agreed inside the legal frame of a contract written and signed on both parts.

The origin of the exemption we can place it in the USA about the year 1929, where General Motors used of her there was opposed to the law antitrust, which was prohibiting him like manufacturer to have its sellers' own network. In Spain it began timidly in the 60s with the implantation of signatures like Pingüin, Spar or Pronovias, but it did not make be evident until the 70s when a series of chains, Homely multinationals, was established by certain force: Burger King, Prenatal, etc.

Between the 80s and 90s the origin hastens, both for the companies and for the shops, being a starter point for Spanish exemption successfully like Telepizza, Adolfo Domínguez, Handle, MRW, Pan's and Company, etc., and not national others like McDonald's, Rodier, Body Shop, Häagen Dazs, Bo Concept.

The current situation of the exemption in Spain is changing his information continuously, for it I have considered to be opportune not to facilitate any before the disparity and multitude of information that exist in the different sources and guides of exemption that are on the market, as well as the handled ones by the Chambers of commerce, real engines of management and help for the sector.