As professional of the marketing I feel a certain pride to the power to present inside the paragraph of strategic marketing two gurus of the strategy, which contributions not for simple and logics they have been posicionado in the highest of the management.

The so called Twenty-two unchangeable laws of the marketing were written by Jack Trout and To The ries and they published by McGraw-Hill:

1. Law of the leadership. He is a better being the first one to be the best.
2. Law of the category. If you cannot be the first one in a category, believe a piece of news in which it it could be.
3. Law of the mind. He is a better being the first one in the mind than in the point of sale.
4. Law of the perception. The marketing is not a products battle, but of perceptions.
5. Law of the approach. The most powerful beginning in marketing is to possess a word in the mind of the clients.
6. Law of the exclusivity. Two companies cannot possess the same word in the mind of the clients.
7. Law of the stairs. The strategy that it is necessary to use depends straight on the step that deals in the stairs.
8. Law of the duality. In the long run, every market turns into a career of two participants.
9. Law of the opposite thing. If he chooses to the second position, his strategy is determined by the leader.
10. Law of the division. With the time, a category will split to turn into two or more.
11. Law of the perspective. The effects of the marketing are visible long-term.
12. Law of the extension of line. An irresistible pressure exists to extend the value of the mark.
13. Law of the sacrifice. It is necessary to resign necessary from a thing to obtain other one.
14. Law of the attributes. For every attribute opposite, equal other exists of cash.
15. Law of the frankness. When it admits something negative, the potential client will grant in return something positive to him.
16. Law of the singularity. In every situation, only a move will produce substantial results.
17. Law of the unpredictable thing. Unless he should write the plans of his competitors, you will not be able to predict the future.
18. Law of the success. The success usually precedes the arrogance, and the arrogance to the defeat.
19. Law of the defeat. The defeat must be waited and accepted.
20. Law of the big drum. Often, the situation presents a different form to as it is published in the press.
21. Law of the acceleration. The plans that triumph are not constructed on innovations, but on tendencies.
22. Law of the resources. Without the suitable funds, no idea will detach of the soil.