At present two different distribution systems coexist in Spain: the first one constituted Homely by multinational companies with modern technologies and a very advanced marketing, and the second one integrated by the traditional commerce that keeps on supporting an important market quota Homely in the not feeding shops.

The Spanish distribution has, therefore, the challenge of facing to the new social and economic tendencies. And for it, it will have to concentrate his strategy on the differentiation of his offer and on the profitability, more than in the pure growth of the sales; until a very few years ago the híper were in rise and were acting of locomotives in the big shopping centers. Nowadays there are the places of free time and restoration those who attract the big public and even in some autonomous regions they have put theirs brake to his expansion.

As for the future tendency in the distribution strong modifications are foreseen and for it it is necessary only to realize a comparative analysis with the market in Europe and the USA Homely.

• Major promotion of channels specialized like the hard discount and the category killers.
• Electronic commerce, real protagonist of next years.
• Increase of the power of concentration of the sales.
• Benchmarking, the most interesting thing is to observe and to study what the best do and to put it into practice in our company.
• Consolidation of the sector exemption, which has turned like a success alternative to the big distribution.
• Manufacture for third, the success of the chain of furniture IKEA makes to presage a promotion of the consistent formula in creating commercial marks of distribution, which manufacture is given to third in outsourcing diet.
• And opposite to the markets globalization it is not necessary to forget one of the most important maxims of the marketing: "he thinks globally, it acts as local».