Steal I forced he decided to relate his advertizing strategy to the hypnotic images of the Japanese Akiyoshi Kitaoka. With the holder “it is not an illusion, it is different” an abstract and coloristic design was chosen of fund in spiral that in spite of constituting a fixed image, was provoking an incredible movement sensation.

There are no only deceitful images that campaigns have been used for impactantes. The German mark of cars Audi developed for his model A6 a television campaign with impossible images of the type of the famous conceptions of M.C. Escher.