4. Operative marketing in the network

4.1 What is e-marketing?

E-marketing is a set of strategies, skills and operations that coordinated across Internet, they think about how to increase the sales of a product or service. The e-marketing, also named
netmarketing, each of the beginning combines of the conventional marketing with the opportunities and possibilities that there offers Internet and the interactivity of the services that it offers. The technological revolution has produced a set of changes on the market that imply the knowledge of new means to make use of all his potential and to come to the attainment of the targets in the companies.

The target is to commercialize products and services that satisfy the needs of the clients and that across campaigns on line it manages to attract potential clients towards corporate web pages, on line shops, portals general practitioners, etc.

The e-marketing is a proper tool of the economies of market, although the philosophy inherent in the marketing can go beyond the market and has his application in a lot of other activities of the human societies. The success of the e-marketing begins with a continuous process of conversion of potential clients in loyal, made faithful and satisfied clients who use Internet as a channel of communication, sales and/or distribution.

Areas of activity of the e-marketing or netmarketing:

– Position in searchers.

– Measurement and analysis of traffic to a website.

– Campaigns of e-mail marketing and newsletters.

– Publicity paid for click in searchers.

– I develop and design of web sites.

– Electronic commerce.

– Applications development (intranets, extranets).

– Viral marketing and buzz marketing.

– Publicity on line.

– Networking.

– Blogs.

– Etc.

All the companies of the XXIst century have to be prepared to achieve the marketing targets using the new technologies of the information and of the communication.

Advantages of the e-marketing:

– Wide available information.

– 24 x 7 x 365.

– Equal opportunity with less resources.

– Major efficiency of the economic investments.

– Measurable: innovation in tactics.

– Easy to try, to realize and to evaluate.

– Interactivity without precedents.

– Etc.

Disadvantages of the e-marketing:

– If the Internet connection of the user is slow, difficulties can exist to read the webs, to unload information, e-mails...

– The client can have neither to see nor to feel cash commodities in case he is going to acquire them for Internet.

– For some users it can generate suspicion.

– The bad use of some hardware has ended in spam, information excess, junk...

– If it is not operated under the law, it can transport big economic penalizations.

4.2. Publicity in Internet

The publicity on line is the commercial and informative information expressed with certain creativity, of a product or service applied to the Internet way, therefore we might define it as that investment that the advertiser decides to realize in one or several means on line across the different advertizing forms that these offer him destined basically to obtain a clear target for the company. For it the agency or the way must possess a few previous ideas taken shape of the briefing to know what wants to be transmitted.

The existing formats at present are:

A) Banners

There are advertizing graphs, often with animation, which they serve like linkage to web pages. There have been the way for which many companies tried to promote the web, but the time has demonstrated that it is very difficult to survive in the network only with advertizing income.

According to his targets they qualify in:

Banner pitfall. He thinks about how to catch the user of "deceitful" form, simulating a window, a pop-up, forms or phrases of the operating system, which when the user tries to close take him inevitably to the announced page.
Banner impelled. That one that by means of a sophisticated design tries to receive the attention of the user to propose some question to him to create enough curiosity as to puncture the banner and to enter on the page. Generally this type of banners is used to announce buy products on impulse.
Retention Banner. It takes as an object the reinforcement of mark of the company or branding. His function is like that of any commercial that we can find in the street, we have seen the same announcement these every day during certain time and there comes the moment in which it is part of our environment, something like Osborne's bull in the Spanish highways.

B) Sponsor or patronage

The patronage is a tool of marketing that allows to relate, straight, a mark or company to the contents of a web page, generally of connected or complementary activity. There generates this way an association species between an advertiser or sponsor and the holder of the web site, who as compensation allows that linkage to be inserted in her, banners or informations relative to the sponsor.

C) Pop-up

A pop-up is a small window that appears suddenly at the head of the interface graphic of the Net user as a result of multiple factors like, for example, a click of the simple or double mouse, voice commands, or simply the step of certain time. Every time they are more in desuetude since there are multiple programs that block them, doing that his effectiveness diminishes. Also there are many Net users who consider them to be intrusive and slightly respectful. The last versions of Internet Explorer and Firefox block them for defect.

D) Skyscraper or skyscrapers

It is one of the most widespread formats and with a few results very superior to other creativities. They are located in the side part on the page of information of the programs, as well as on the discharge page, or in the whole site, I fix or in rotation. It is the ideal format to do branding across actions of general rotation, which also registers a ratio of clickthrough very superior to the traditional top banners and other creativities. Especially cash with creativities in flash, which major vistosidad and impact allow.

E) Layer

It is an element that appears in movement by the whole page. A good design does that it receives the attention of the Net user and that his fame is translated in big clickthrough ratios. It is an ideal format to generate branding and to manage clicks. The creativities in Flash joined to the big size of the announcement make them similar to the television announcements. High possibilities of segmentation.

F) Interstitial

Publicity to finished screen in any format. It appears when it is clicked, making use of the load time. It appears like an intermediate page between the current page and the requested one. It is the format that more was approaching the television commercial, before being able to hang straight videos. The creativities in Flash provide big fame to them. It performs forced visibility, since it appears while a page requested by the user is loaded, and it disappears after a few seconds, leaving the user on the page who wanted. They are not considered to be intrusive since they do not interrupt the navigation.

But to analyze if a campaign has been successful we need to count with hardware on line that across a computer application named adservers or publicity servants there will indicate us the ratio of efficiency of the campaign.

G) Videos

The year 2007 was that of the blast-off of the videos in Internet. The phenomenon Youtube penetrated borders and allowed to see videos with facility. At present it is frequent to see announcements identical to those of the television in the webs. Another form of advertizing use is the inclusion of a small announcement, normally of 10 seconds, which the Net user sees forced to see before visualizing the one that is of his interest. Recent studies say that they obtain a high level of retention of the seen in these announcements.

The television for Internet is giving his first steps and he still lacks hearing, but we dare to augur a big future. Masses channels will not be, but yes that will achieve a public faithful and segmented that be surely that the companies will be able to be useful to announce his products and services.

4.3. Viral marketing or buzz marketing

It is a communication tool in Internet that allows the diffusion of a message, departing from a small issuing nucleus, which multiplies for the collaboration of the recipients in his transmission and diffusion, generating a pyramidal effect that grows geometrically.

The term was created in 1997 by Steve Jurvetson when it defined the advertizing success of Hotmail after 12 million clients managed in only 18 months on having added at the end of every projecting mail a message with the text «obtain free his mail deprived in www.hotmail.com». Nowadays there are great the examples that have had a big aftereffect mediática, like the campaign for the musical chain MTV and his video «I Love Laura», the deodorant of Unilever AXE or the assembly of the theft of the Shoemaker's armchair in the Congress of the Deputies.

Any campaign of viral marketing has to be provided with six fundamental requisites. Although the fulfillment of the six is not essential, all the more elements possess the advertizing campaign better there will be the results:

It will be a concept, product, service or creative and original idea with enough aptitude to "hook" the persons whom it is directed.
It will have to be of simple transmission, that is to say, that it could be spread very quickly with very little effort.
It will have to have aptitude to be burglaryable and to be provided with the resources and necessary infrastructures to support this exponential growth.
A campaign of intelligent viral marketing will have to center on exploiting the motivations and human behaviors, be known, to manage more, to be the first ones. More exploited these motivations are, major success capacities it will have, since the target is to achieve that the recipient is implied by the content.
It will use the social networks for the diffusion of the message. In fact all the persons have of average a group of between 5 and 10 acquaintances on whom they exercise some type of influence.
It will use the resources of others for masificar the diffusion and spread of the advertizing message and this way to obtain the fame for that one was looking.

Advantages

Disadvantages

• Rapid promotion of mark.

• Small investment volume.

• Valuation of very high answer.

• Use of preexisting social networks.

• Big efficacy.

• Interactivity of the consumer.

• Possibility of loss of the message.

• Possibility of interception of the file for the antivirus, preventing the reception of the message.

• Possible boycott of the public before a content that it presupposes not mercantile.

• Easiness for user to deform the message.

Transmission methods

The last target of the viral marketing is to wake up the interest of a group of consumers so that they are issuers and help to amplify the diffusion of the message, across:

A web page. Information that interferes on a web page, turns into an e-mail and is sent to diverse recipients across the web. The most used example is when an article is sent from a newspaper on line to a friend.
E-mail. The most common form is to forward e-mails type games, pleasantries, presentations of entertaining Power point, images, etc.
Verbal recommendation. Of a prescriptor, who uses his credibility there is carried out the recommendation of a product or service.
Courier service programs. The such programs of courier service like MSN, ICQ, Yahoo or Google IM are the transmission ways more rapid that they exist. Across links or attached files million contents are exchanged a day in the whole world. These methods are used by the youngest, who trust more in the information that they receive route courier service of his friends than in the one that they receive from strangers route e-mail.
Bonus for recommendation. Sometimes, the companies offer gifts and bonuses to his users on having recounted and to recommend some friend as client.
Web 2.0. The web 2.0 has been fundamental in the development of the viral marketing. The web pages in which videos are shared, as www.youtube.com, they allow to see a campaign in any place and in any moment, and the blogs and the social networks type www.facebook.com, have served like massive diffusers of the best campaigns.
This technology allows not only to share the content of a web, but also be "constructed" by the same navigators. Examples as Wikipedia, the first encyclopedia in Internet where the contents are contributed by the users, or the acquaintances blogs, where the users incorporate both texts and videos or links, they suppose a big advance as for information diffusion.
The web term 2.0 was minted by O'Reilly Media in 2004 to refer to the second generation of web based on users' communities and a special scale of services, like the social networks, the blogs, or the wikis, who encourage the collaboration and the agile information exchange between users. In Internet today the persons already not «we read, click and we are quiet», but we take part developing an active presence.

4.4. Blogs: what sound and why do they serve

The term blog comes from English log (binnacle or newspaper of on board) and it is the abbreviation of weblog, term minted by Jorn Barrer in 1997. Really it is a web updated often, structured chronologically that presents information about one or several topics tackling it with an informal and accessible tone, written by one or several authors.

The released article more recently appears first of all. The subject-matter used in the blogs can be a general practitioner or be focused in a concrete topic. As for the publication system, it can be free (www.blogger.com) or of payment (www.weblogger.com).

The author provides with capacity the reader so that it inserts a comment or opinion about the topic of the written article. This way the writing prospers by means of the opinions of the users and of the linkage of information who are added. The blogs write each other with a personal style and certain grade of informality, what brings closeness to the reader.

At present, in some blogs there is happening the phenomenon to receive certain helps in exchange for praising or realizing comments about certain companies or products. This type of messages spoils the extract by which the blogs were created.

Let's reflect on his potential

A) For his simplicity

Anyone that has something that to say can start a blog in less than five minutes, without investment and without technical knowledge. It is capable of creating currents of opinion to the margin of the traditional river beds because it gives voice to million persons who are experts in something, they have a point of view and are good communicators.

B) For his format and style of expression

On having been born like newspapers, the blogs structure his content in dated earnings, normally short and written in an informal and easily digestible language. His tone is very similar to that of the e-mails, combining a certain reflection with the immediateness and the complicity that one supposes the readership.

C) For his credibility

The niches of hearing that the blogs obtain are specializing and faithful. The loyalty is based on the relation of confidence that is established by the publisher of the blog, that's why it is fundamental to respect his beginning, even although the rules could turn into corporate or commercial vehicles they have to be supported. The blog is in certain way «his spirit», if we forget that, only we have left the technology, a powerful CMS (system of management of contents) as so many people others, nothing really new under the sun.

D) For his social ambience

The blogs allow to the reader to take part of public, free form and in real-time, so that any reader can see the opinion about everything the one that takes part, which supposes a big advantage on the traditional printed matter, since it allows to create discussions of agile form on any topic. This is one of the characteristics that there have done of the blogs the Home promoters of the web phenomenon 2.0. Nevertheless they contain the danger of which certain comments realized without foundation could damage the image and the position of some company.

4.5. Direct marketing in Internet: e-mail marketing

The e-mail marketing is an effective, rapid and economic tool to realize advertizing campaigns straight across e-mail. In general the use of the e-mail is a suitable way to realize any type of action of marketing one to one.

It is usually used for the purpose of new clients receive and to retain the already acquired clients or to report regularly to a certain database.

4.5.1. Advantages of the e-mail marketing

The e-mail is the most powerful channel of marketing and effective that has existed up to today, since:

It is personal. Because it allows the companies to be able to communicate with his client or potential client straight.
It is interactive. A multidirectional channel allows us to the being to know the opinion of our clients.
It is the most used service of Internet. According to the last information, more of 80 for 100 of the time on line he devotes himself to the e-mail.
It is economic. Since it is an electronic channel we have neither to put stamp, not on, nor use printing; since it is done in the traditional direct marketing.
Permission marketing. The recipient of any communication route e-mail must have given his express assent to be able to send to him messages to his e-mail mailbox, without this permission a punishable illegality is committed before the APD.
It is completely measurable. We can know about agile, precise form and in real-time which the results of a campaign have been.

Nevertheless and although it seems simple it is not so easy, since to be successful we must plan the campaign of intelligent form and this way we will manage to increase ours ratios of opening, of the number of clicks and encourage the viralidad. At present in Spain, the opening levels range in 30 for 100. Therefore to obtain the best results we must reflect on:

The database. It is essential to have a good database, that means that it must be updated and as far as possible segmented by preferences. This will give as turned out major percentages of opening and minor returns and falls to be managed.
The matter. The subject or the matter is fundamental so that our e-mail is opened and, therefore, it could be seen by the recipients. The matter of our e-mail is the first claim, it must not be very long, not any more than 30 ó 40 characters. To include words as «congratulations«, «offer«, «gift«, "urgently" or questions that generate suspense, they are not usually effective to open them. To personalize the matter will give reliability; a good practice is to direct us to the recipient for his name, it will place trust in him.
The content. We must answer to a series of questions that does the recipient to itself: "what do you offer me?»: «why do I have to do it?»: «how do I do it?»: «do I have more options?». To solve all the doubts, we have to structure and distribute the information of a clear way, without mixing information. The user does not read the e-mails, «it scans them», therefore the first glance will be essential.
We must show of a concise and clear form the benefit that we contribute, for it the top area of the e-mail can be a good place to place that one with what we want to attract his attention.
To personalize the content with his name or his genre is a good option, «Good morning, mister Martín» will increase his confidence in our information, but we will have to be careful, because being wrong with the genre can cause a negative impact and produce the opposite effect, the suspicion.
Also it is suitable to include action elements: "it does his reservation», «update his information», and of recommendation: "recommend me to a friend». With the first one we will achieve an interactivity of the recipient and visits to our web. With the second one, we will increase the viralidad and will have the opportunity to receive new visitors, and of course we will always facilitate the possibility of being dismissed, with it we will be able to eliminate those persons who are not interested in our mailing.
The moment of the mailing. The election of the moment day of the week in which it is necessary to realize an e-mailing affects to the opening results and clicks of the same one. We have to find the best moment of delivery, which optimizes the openings, for it we need that our e-mail competes with less possible e-mails, but in turn it must correspond with the moments that we usually dedicate to see our e-mail.
We will avoid, therefore, the mailing in the night or in the first hour of the morning, will try, as far as possible, that are realized at about 11 AM or at about 5 PM.
In general, the weekends, the holiday and the holiday periods are not usually good to realize a mailing, since they will be received together with a big number of e-mails received during these periods. This it stems Homely from the fact that most of the people check his mail from his job.
In short, the obtained statisticians of campaigns of e-mailing say that, for general norm, the best moments to realize an e-mailing are from Tuesday until school Thursdays, at about 11 AM (at 11 a.m. aprox). or at about 5 PM (at 5 p.m. aprox).
Feedback. The definitive results of an e-mailing we will be able to obtain them in one or two
weeks with enough reliability. Although in the first two days after the mailing, we will be able to do to ourselves an idea of how our campaign has worked.
We will identify, of the returns, which stem from defective mail addresses, the voluntary dismissals that they request us, high of new recipients and with all this we will re-feed our database.
Conclusion. All the variables have his importance and a good use of them can bring over to the optimization of our campaign of e-mail marketing to us.

4.5.2. Decalogue to realize an e-mail effective marketing

The target of the campaign advises us the e-mail or we complement it with other means.
The database must be leaked the sufficient thing, be finished, updated and trustworthy.
It has to be exact to the information protection law.
The matter must have hook.
To know what day and hour they are most adapted for the mailing.
It is suitable to personalize it.
If linkage exists it is convenient to verify that they work correctly.
To calculate that the weight of the message is suitable.
The content of the message has to be impactante and generate interest in the recipient.
If we commit ourselves to something with the recipients, we have an extreme time to fulfill the commitment (24/48 hours) since the image of the company would turn out to be spoiled in case of not fulfilling it.

A) Autorrespondedores

The e-mail autorrespondedores allow us to send information in seconds fraction. There are programs designed to answer automatically to any message sent with an answer predetermined to the electronic direction of the person who requests the information.

B) Lists of distribution: opt-in

The lists of mail or mailing list are the recipients who receive e-mail messages on a specific topic with certain regularity and for proper will. There is four typology of lists of distribution, depending on the procedure by which they have been created:

Opt-in (authorization). It happens when a user gives express and unequivocal permission to a company so that it uses his e-mail address in order to receive the requested information, although he does not confirm the subscription from his own e-mail account.
Opt-in notified (notified opt-in). System of record for which the user subscribes to a list by means of the opt-in process and immediately later it receives a message giving him the option to be dismissed of the service in which he has just subscribed. If the user opens the message with the option to give him fall, but he does not exercise it and remains discharged, it is a notified opt-in.
Double opt-in (double opt-in). System of record for which the user accepts and confirms his assent of express and unequivocal form, although always revocable, of receiving communications across his e-mail address.
Opt-out. It is a system of user's record in which this one receives notification of his insertion in a list, although he has not subscribed voluntarily in advance, with instructions of how be dismissing. Also there is called he opt-out to the action of be dismissing of a list.

4.6. Position in searchers

All the companies want and need to be well posicionadas in the network, what is equivalent to be between the first 30 results that the different searchers offer, since they constitute the habitual way of entry of the new users to a web. The importance of being between the 30 first ones is due to the fact that there have realized studies that they reveal that the users usually do not go beyond the third results page and these are usually arranged of 10 in 10. To obtain it we have to "optimize" our web page, what consists of adapting it so that the searchers understand it better and value it more. If we obtain it, it is the most economic posicionarse way in Internet.

For it, the first thing that we have to do is to choose the words that we consider to be key for our activity. In this sense our opinion is not only important, we must confirm it with those that the Net users use when they look for information in Internet on our products or services. Once known we can realize comparative analysis with the competition, since across a simple control panel we can do the monthly pursuit both of our company and of the competition for certain words or combinations of words. This marketing strategy in Internet us is going to allow to reflect on our actions of communication in the network opposite to the competition.

A) Where to place the key words?

There is a series of places where we must strain why our key words appear. These are: the title (title of the page), the tags alt of the images, put them tags, the urls of our pages and in the linkage that we obtain from other webs.

B) Design and programming of the web

During the development and the reading of the chapter of Marketing in Internet we do not try to realize a training course, but yes to provide and to facilitate the reader of the resources and sufficient knowledge to be able to plan in his strategies the more adapted for every moment, since in an area of activity as dynamic as it is Internet, the evolution of the technology will force us to update and adapt the information here contributed.

For it, and based on what nowadays exists. To obtain a correct and efficient position in the searchers, it is an important knowledge that the robots read and index-link the contents of our pages in the order in which the stage appears and not how it appears on screen. Most of robots cannot with the contents in Flash. The programs robot are designed for the text reading and ignore the images. Therefore, if big part of our contents locates inside a file Flash, most of searchers will find little to read and a good position will be more difficult. The simplest solution is to offer our animation or file Flash as an optional link inside a page normal HTML, which allows the robot of the searcher the possibility of reading and of index-linking the contents of the page and Flash not to get with the file.

In computer sense, a tag or tag is a set of characters that is added to an element of the information to identify it, the web bases on the HTML, or «language of marked with hypertext», that is based on the use of tags. The tags say to the program visualizador of web pages or browser in what characters game the page is, of what type it is each of the fragments of text that it contains (for example, title, normal text, etc.), if they are aligned aside or centred, in what type there is the text (italics, bold face, etc.), if there is stage, of what width they are... Namely they give him the instructions so that it presents the page to us on screen. There are other tags that have no implications in the presentation of the page, but they are rather for communication with the exterior. These call metatags.

The way in which a web page is constructed can reverberate on the aptitude of the robots of the searchers to read it and to index-link his contents and to affect our position in Internet. To the robots only he is interested in, at the moment, the normal text of our page, and any complication, like Javascript, or Flash can prevent from finding for what he looks. To see the code source of a web it is enough that we touch the right button and pulsate in «Seeing code source». We have to concentrate on the lines of code that stay between the tags <head> </head> to understand the following thing.

<head>

<title> Course of E-marketing, position in searchers </title>

<goal yam = "description" content = ”Course of E-marketing, position in searchers, optimization of web pages, like to discharge in searchers, web promotion and like avoiding the sanctions for spam”>

<goal yam = "keywords" content = ”searcher studied marketing, position in searchers, high web pages optimization the first turned out Internet web promotion ranking webs”>

</head>

The key words are located in the title:

The title is probably the most important place. Try that in the title of the web page the wished key words appear. Also, let's do an effort to write not very long qualifications (that should not overcome 50 characters), and not to repeat any more than three times the same word (Google can consider it spam).

This tag offers to the user a description of the page in the top bar of his navigator to inform him where from it is. Also it is the title of the page that appears in the first line of the results of search. Therefore, for the web pages optimization and for marketing reasons, the title must be a showy phrase well written and, and in turn with a high thickness of key words, which describes exactly the contents of the page. Also, the contents of the web must be renewed by relative frequency for a better position in searchers.

As soon as our web was optimized, it is necessary to discharge in the searchers and directories so that they could locate us between the thousands of million pages in Internet, this can be realized of free form or across payment.

C) The payment for click

When we speak on position and on marketing in searchers, we have to raise two possible fronts: CATHEDRAL and SEM.

SEM (Search Engine Marketing). Management of linkage sponsored in portals and searchers.
Advertizing campaigns management in searchers by means of the payment system for click, in the Home advertizing networks (adwords Google, Yahoo search marketing, etc.).
CATHEDRAL (Search Engine Optimization). Position in searchers.
Set of skills of web development that take as a target to improve the position of a certain web site in the list of results of the engines of search (Google, Yahoo, etc.), when there interfere terms of search related to the activity of the above mentioned web.
While more above posicione a web in the results of a search, more probabilities will have of being visited by a user. The work is wide and complex, since the position involves to the code of programming, to the design and to the contents.

The linkage sponsored at present is those who more attract advertizing investment. The user who clicks in a sponsored linkage is a person who at first is looking for this product or service. The payment system for click allows a web page to be located in the first positions of the searchers, paying for the clicks or visits that the web receives. These advertizing models are based that the advertiser pays for every real visit that receives across the searcher. The advertisers bid for obtaining the first positions in the key words of his interest, those who across the biddings system manage to pay more for the sponsored linkage are those who are located in the first position of the searcher.

The sponsored linkage is defined as out-standing announcements that the Home searchers of Internet show at the beginning of the results when the users realize a search. These arose due to the demand and competition of the companies to appear in the first positions of the searchers. Due to this different advertizing networks were born like Google, Miva, Yahoo Search Marketing, etc. that devote themselves to exploit the sponsored linkage of each of the searchers to which they belong.

The payment for click constitutes the best tool to promote the publicity in the network, since it is a question of an instrument within reach of all the companies, with a high impact quality in the Net users, of price reduced and based on results.

The Click-through rate or CTR is the excellent metrics of the campaigns of marketing in Internet, it is the result of dividing the number of users who punctured in an announcement on the whole of times that has made use or impress. The above mentioned result expresses itself in percentage terms, for example, if a banner has pricked himself approximately 200 times and 10.000 impressions have been had, the CTR will be equal to 200 click/10.000 impressions = 2 % of CTR. Obviously to major more efficient CTR it is the announcement where we are promoting our web site.

D) The networking and the networks in Internet

Networking is a methodical and systematical activity that consists of looking for contacts with other persons, establishing relations and keeping them long-term. All this with the open intention of being helped and of obtaining advantages mutually. Networking means to demonstrate interest and show empathy towards other persons in order to establish a fluid and permanent relation that helps us to reach our personal and professional targets in a future. The essential elements in the networking are:

To look and to establish contacts actively.
That the persons who realize networking must always have an honest interest in the others.
The networkers live and enjoy the communication.
The networking is to exchange and to be influenced mutually.
The networking takes care and supports consciously the relations.

For this motive, for a time they have arisen, with a users' enormous success the platforms of social networks: LinkedIn, Neuron, XING, Facebook and many others that are helping to find contacts and assistance to many persons who share common interests with us.

These virtual networks are places in the Internet immensity where an executive can find associates, ask for the experts' opinion about his sector, receive new clients abroad or achieve an international distributor in the country that he wants. And all this, without moving of the chair of the office.

E) Visit statistical data in the web

The servants webs are ordering where the web pages stay, in these servants a few files exist called logs that record the activity of the web page and that are used to know the traffic of the web pages and to perceive the tastes and tendencies of the Net users, due to the constant evolution of the skills of promotion in Internet, it is a necessary knowledge and to control the origin of the visitors on our web pages.

Most of companies of accommodation or accommodation of web pages, named hosting, keep the information of the visits got for his servants, and offer access to his clients to know the statistics that they have had of use on the part of his clients. Across a specializing software that can be of payment or free we can interpret and analyze the files logs. The information that the web statistics present to us includes the following terms: