Visual power

It usually say that an image costs more than thousand words. It is a phrase that assumes to Confucio. In any case, yes there seems clear his intention of giving to the image a top value. This philosophy is the one that seems to have been born much in mind in the campaign of the medicine Bucometasana, for the mitigation of the pain gullet. Simply the first plane of a profile bust appears in the image, centring on the neck. In the skin of the above mentioned neck, a spectacular dragon turns out to be tattooed. This simple resource, it makes us evoke mentally in an instantaneous way the concept sore throat. Also there was realized the television version, which centers on the image of the dragon that in this case moves and seems to pinch the neck, to promote and to evoke the pain sensation. It is a question of a very intelligent solution to transmit an abstract concept that does not turn out to be easy to express.

Especially when it is a question of appealing to our senses, an image can communicate with clarity what hardly the words would say to us. In an announcement for a coffee mark, the force and the aroma are symbolized by wise move thanks to a powerful visual metaphor in which the hairs of the model who smells it and savors, transform into horses pure blood to the career.