The beginning of the XXIst century is marked by a highly competitive economic environment that is going to force the companies to do a special effort to achieve the entire satisfaction of the needs of his clients. But to obtain it only is possible if there can be applied by rigor and depth the different strategic hardware which the marketing has, which far from being an exclusive patrimony of the big companies bring to the pymes a dynamic and current vision, what allows them to give practical answers to the permanent challenges of the market.

The book proves to be to us of practical form the different protagonists of the new millenium, who will do that the commercial and economic relations of the future are foreseen different from what there have been till now. The mark, the databases, the changes of life style, the innovation, the knowledge management, the extra cost, the human teams and, as not, Internet, they will be those who really force us to be adapting the different strategies of marketing of the company to the reality of the market.

Thus Marketing in the XXIst century will help us to take decisions in the present bearing much in mind how they can affect the company in the future. Finally, he will allow us to speak about marketing, but Homely it will help us to save the most complicated pitfall: to know how to apply it.

Rafael Muñiz González is founding and a general manager of rmg and associates, counsel of present strategic marketing on the market from 1987, and creator and president of International Forum of Marketing www.foromarketing.com. He is also an author of two more books on marketing, expert lecturer and teacher MBA.