The logistic center of Mercadona in Ciempozuelos, Madrid, is the first warehouse in Europe that has been able to unite all the chain of provision with machines, being eliminated over-exertion and risks of labor accidents. It is the first time in Spain that a company develops a machinery able to create palés multireferences, turn out of multiple visits of the group by the logistic centers worldwide to select the most appropriate technology of each, and an investment of 300 million Euros.

In 2009 we have been very critics with Mercadona before its strategy to remove from linear the marks leaders and to force the consumers to buy its mark of distributer. Just like we thought that the market will end up to him passing invoice through that strategy of erroneous marketing, in Foromarketing we think that Mercadona took a step of giant when creating this intelligent warehouse and totally automated, and we animated to him that they continue innovating in the field of the distribution.

Source: foromarketing.com