CPM Telecom, technological company of the scope of marketing and advertizing mobile, exclusively obtains to the Ring patent back tone advertizing for all the American market.

Taking advantage of the celebration important sectorial fair “CTIA Wireless I.T. & Entertainment the 2009” that was celebrated in San Diego (Californian), the Spanish company CPM Telecom and American Ring Extra - company that has the patent of Ring back tone (RBT) advertizing to the United States, announces an agreement to offer solutions of mobile marketing through the platform of multiservice of CPM Telecom.

Thanks to the agreement reached about companies CPM Telecom and Ring Extra, Spanish CPM will be the fellow traveller of the American throughout the next years, as much in the implantation as in the development of RBT projects advertizing (called tone advertizing) in the American country. The first joint step between both companies will be to consolidate the agreements initiated with the main operators of telephony, advertisers and American agencies of publicity.

This agreement will allow to Ring Extra to offer service of publicity mobile to the operating manifolds of telephony and by extension to its million users, using like device solely the moving body.

Throughout the next months, the paper of CPM in the attainment of these objectives will be key, since any implantation and development of commercial projects of RBT advertizing in the American country will be vertebrará through platform PGP of multiservice of CPM, forcing to this company to assure the planning and the development different actions from publicity on million users.

Between diverse products of publicity that allows to offer the platform multiservice of CPM, they emphasize the referring ones to mail (SMS/MMS), and Internet mobile (management vestibules for moving bodies). Although the product stars is without a doubt the RBT advertizing, the unique service of voice that is inserted while a call is realized. In other words, to replace the tone of call necessary to connect with another user by an advertizing announcement. This product allows, if it wishes the user it, a high level of interactivity between the own user and the advertiser (it marks advertizing or company).

In addition, the degree of sophistication of the service of RBT advertizing so is elevated, that it allows to be able to plan campaigns of publicity through the geolocalización, that is to say, to send advertizing announcements with base in the place that is the user. Like example, an announcement of a great surface can be sent, commercial gallery to a user who is then in that same place or closely together of the same.

As he points Enric Cabestany, delegated adviser of CPM, “the decisive factor to be able to close this important long term agreement has been to have a unique platform in the world that is implanted in the network of the operators, and that allows to be able to manage and to offer advertizing services of RBT advertizing (voice), simultaneously and almost in time real mail and Internet mobile”.