The strategy of marketing better thought, the campaign of more creative and impressive publicity, the plan of average better focused, the most attractive promotion, or the product launching better designed, has not served don't mention it if we have not been able to cover that last mile that separates to us of the meeting point with the consumer. The Field Marketing is for any commercial law action what they were the beaches of Omaha, Utah, Sword, Gold, and Juno to the disembarkation of Normandy. It is certain that the volume of arms and men unfolded in the Overlord operation was of a colossal spread. But those malditas beach heads would not have been conquered efficiently, all that potential would have suffocated in the sea, in the same way that sink the commercial plans that do not consider the Field Marketing.

Nacho de Pinedo, Director of Marketing of DIGITAL+

This tool is adapted to the behavior of the consumer and allows a dynamism, the creativity and most important, approach to the client. Thanks to the Field Marketing the final client can know first hand and a novel and impressive form our product.

Nacho Escobar, Director of Sales of Herbalife Spain

The company of Field Marketing must be like Aplus: it is an agile, young and dynamic company, immediately catch briefing of the client, so that the always propose options are the suitable ones. To emphasize: the deal with them. He is very fluid and it favors the communication, execution and final result of the campaigns.

Elena de Berard, Director of Marketing and Expansion of Fann

Field Marketing is the necessary evolution of the enterprise communication.

The objective of all campaign is to look for impact, and is difficult to obtain it without innovation, bravery, effort and absolute control. The additional cost of the innovation and the means used in Field Marketing fully revert in the impact obtained by the campaigns and therefore in its yield and the improvement of image of the mark.

Gonzalo Garci'a de Viedma Corral, Global Santander Markets & Banking - Banco Santander Equity Derivatives Structured Solutions Vice President

When the actions and advertizing strategies of the marks and companies highly become competitive, the Field Marketing is positioned as the best alternative to catch and to seduce the new clients of a much more direct form. This great competitiveness entails that the own consumers have many more options, services and products where to choose reason why, more than to wait for, to go in search of the client through the actions of Field Marketing increases considerably our guarantees of commercial success.

Andres Toledo, Publishing Director of Puromarketing.com and Consultor of technologies of the information

The Field Marketing is but the near thing the “War of Guerillas”. The marks begin to give account that the massive publicity and total exhibition is losing value and that “something” is more had to make to catch clients and but important, to maintain them! As well, the consumer, before the great variety of options begins to feel like a good appraised and with value to which there is “to win”. The “Field Marketing” is the tie point between these two parts.

Marc Diaz Williams, CEO Amazing Sports Lab Ag

The public needs of the companies as far as communication, image and relations have been evolving spectacularly in the last years thanks to the Field Marketing. Diego Olmedilla, through Aplus Field Marketing, is applying of professional and effective form this interesting discipline of marketing in the enterprise scope of our country. Personally I am been thankful by to have understood the particular needs to him of our company in this scope and by to have carried out successfully tremendously profitable actions of communication and image for our company.

Robert Garci'a, Head of Online Marketing - 1&1 Spain

We think that the actions of Field Marketing that we have realized with Aplus Field Marketing have a great impact, not only in the pick up but also the loyalty of our clients. These actions allow us to establish a relation with our clients in stretched surroundings more and relaxed, outside the formality and own rigidity of the office and the office. This facilitates a greater approach at personal level. Our business is based on the confidence and for that reason this approach is very positive. On the other hand, thanks to the innovating ideas of Aplus, we have been able to attract that target of potential clients who usually do not put themselves to the telephone. 

Mountain Caesar, Director of Marketing and Communication of DTZ

Like in the past the professionals of the technique of marketing we have incorporated to our vocabulary and daily practice concepts as “below the line/BTL” or “stupefies of line/ATL” to talk about to policies from approach to the market based on the final public and of used means, the term “Field Marketing” I am convinced that it will be become general to become a resource widely known and used again. The motor of this change will be without a doubt the increase of the pressure in the strategies of positioning “to personalize to the maximum the last section of the relation with our potential client”.

Angel M. Blond Urtiaga, Director of Marketing and Development of Avanzit Partners Technology Avanzit Group

Field Marketing continues being key for the companies although new tools can be used (Internet, blogs…) or tactics (intelligent panels…) that they can pretend with a better ROI or than they allow Entrepreneurs to send a business with few investments. But, to work a mark, it is very important to have the well defined clear strategy rather and when Marketing depends much on the Field. Hide-and-seek behind Internet, does not work. The Field Marketing is key.

Marie Claire Pfeifer, CEO Giga Trust Spain

The NGO that we worked with the day to day we found in the Field Marketing a tool of much aid to present our activity a public heterogenous but ready to imply itself if he sees that the cause is right. In this expensive communication to face it is fundamental to arrive with your message and to imply to the public in your fight. The Field Marketing is our great ally in the short distances.

Antonio González, Director of Doctors of the World

It is the alternative, the tool able to eliminate the advantage that, until today, the great companies at the time of communicating their products had. Now, any company, indifferently of its economic potential, can accede to this extraordinary instrument that makes possible the interactivity, the creativity and action of personal communication, direct and able to foment the necessary complicity between all mark/product with its objective public. For that reason we greet with rejoicing this new formula: imagination + proximity = safe success.

Gerald González Knoll, Delegated Adviser of G2O PUBLISPORT

The Field Marketing has done that the products that it promotes perceive of another way, humanizing them and associating to them to activities that the potential clients perceive like own. This causes that products that are daily in our lives, come to our mind by a experience or a way to live. Thus marks and products become something more and you enjoy when them you think that these doing something more than the simple fact to consume it. The Field Marketing is an alive tool that allows to develop to the humanisation of the marks projecting new routes so that the products are perceived of different way.

Carlos Juste, Person in charge of Territorial the Retail Channel, Center Vodafone Spain

Under my point of view, Field Marketing is one of “branches” of marketing that more assured must to have his continuity, since she is the one that allows the interaction with the user, through human element.

That human element is so fundamental, could be a weapon from double edge, since you leave your image, your mark, and all the values that in her are included, in a person. For that reason, so that the campaign of Field gets to be successful, it is fundamental that person develops that it is: motivated, it knows in depth the frame game in which one moves (positioning, strengths, competition, etc.), and has a “polished left hand” to know how to leave situations it jeopardize. If it is thus, the success of the action will be ensured.

Antonio Khalaf, Manager of Yell Marketing

The Field Marketing allows us to accede to the client through the emotions.

Thanks to Faithful Marketing we can interact with the client and realize campaigns of marketing totally different from the traditional ones. 

From Soria Oscar, Chief of a main directorate of Tiberauto

Our society lives immersed within the call “Economy on the attention” and therefore the physical contact, the feeling of property with the mark is made effective more and more and personalization of the information that receives the client, key concepts within the Field present Marketing.

White Francisco, Vicerector of the University King Juan Carlos