In a market of supply and demand, where the price play a great trick at the time of commercializing the product, the industralist and the professional of marketing will have to respond to a series of questions before realizing changes in the value given to the product:

• The fixed prices allow us to reach the marked objectives after this year?
• We must review the policy of discounts before touching the price?
• What reaction will have the competition against our new prices?
• We make another package with different capacity not to vary the price?
• How will be accepted by the distribution channel the new tariff?
• We reduce the financing of our products before changing the prices?
• The fixed price is coherent with the rest of range and the positioning that we want to give him?
• It will later allow to the noticeable price a commercial flexibility us?