Although the presentation of the marketing plan is something extrinsic to the same and that it belongs to his formal aspect, not supposing properly the development of a stage, it is not necessary to forget that this one must be approved by the high direction of the company, for that reason a presentation strategy will be due to carry out. For which and mainly, it must be written up of professional form, insisting on those more excellent data.

One will be due to begin with an introduction chapter zero in which the accomplishment of the plan as well as of an executive summary is justified, in which it is indicated clearly which is the competitive advantage of the company, the factor of differentiation of its product or service and the opportunity that has been seen in the market. That is to say, through the reading of the introduction and the executive summary, an idea clear and concise, at the same time as will be due to obtain brief, of the development of the plan.

Also it will take abundance of explanatory and graphical pictures that will less facilitate the reading to the familiarized people with the marketing terms, for that reason is necessary to exclude the terms technicians and to more replace them by others easier to include/understand; in case it is necessary its use, they will have to be explained.

The data that are obtained from the commercial investigation, as well as all those derivatives of the data summary obtained from the situation analysis, will have to be including in the appendix of the plan and represented, if possible, in graphs that facilitate their understanding and reading. Of this form, the presentation of the marketing plan will be more agile, clearing the densidad and slowness to him that the exhibition of the same represents.

He is interesting that the plan explains why they misestimate and they reject some of the alternatives to stress that these have been considered in their measured joust.

It is very important to consider that, at the time of presenting/displaying the plan before the administration advice or the direction committee, technological means are due to use that make this presentation more pleasant, nowadays requires at least one presentation to enPower pointy with tube to a screen, to this will serve us means to support our argumentation.

We never must forget that the marketing department must sell the plan of marketing to the high direction of the company, using technical of marketing through which one demonstrates to its validity and reliability.