• The Spanish Association of Schools of Businesses reunites more than 15 national schools of business in its first supervisory forum.
• Communication 2,0 generates debate and diffusion of some cases of success in the Sector.

 Madrid, 24 of November of 2009. - The Spanish Association of Schools of Negocios (AEEN), of which the CEF comprises, celebrated in Madrid first Forum AEEN of schools of businesses the past day 19 of November. In this event, that they attended more than 15 schools of all Spain, the phenomenon of the social networks was analyzed of monographic form and what these represent for the schools of businesses.

The Forum of AEEN counted on the presence like rapporteur of Patrick Berry, one of the specialists in marketing online and social networks, and great connoisseur of the sector of the formation. This expert initiated his intervention facilitating a series of numbers to determine the proportions the importance of the social networks on the basis of the potential that represents for the schools of businesses. As more significant data Mr. Berry indicated:

• 70% of the Internet users are in social networks, which in Spain supposes more than 14 million people.
• 18% of the searches in Internet become through the social networks.
• Facebook and Tuenti, two of the main social networks in our country, count with more than 6 million registered users.

The AEEN understands that the presence of the schools of businesses in the social networks cannot become of an unexpected way and without knowing the keys that are going to mass media determine the success or the failure in this new and promotion. “The social networks are transforming of a vertiginous way the form and means to communicate, as much in the personal plane as professional, reason why all the organizations, and in particular the schools of businesses, cannot be besides this phenomenon”, commented Héctor Martinez, secretary generalde the AEEN.

In this forum the rapporteur exposed which must of being the strategy to follow by the schools in the social networks: To know what it is said of one, to have a person who represents the school, to work the visibility and to maintain a communication bidirectional they are some of these strategies.

The schools that attended the event besides valuing positively this initiative, have confirmed that is going to initiate or to intensify their efforts in the networks being followed the recommendations of the rapporteur.