Also denominated product head, she is the person in charge of marketing of a certain product range, depending directly on the marketing director. This figure occurs when the company in principle has a great volume of invoicing or different markets. L'Oreal goes to the sector perfume shop, pharmacy, great consumption and hairdressing salon. In addition the modifications and the new tendencies to the market force the company to realize an exhaustive pursuit because we are going away to find with:

• Greater demand of natural and ecological products.
• Individual incorporation of new niches of market, consumers, third age.
• Greater demand of improved products.
• Protagonism of the mark.
• Greater growth of the consumption outside the home.
• Et cetera.

Therefore, the functions that product will realize to manager on the analysis, planning and development of new products, will come noticeable in the following stages:

• Creation and classification of new ideas. Some authors indicate that the number of an idea is feasible after to have rejected between 50 and 70, the reality has demonstrated to me that after an analysis and exhaustive observation of a certain sector, several ideas are obtained, although all is not viable in principle.
• Development of the project. Starting off of the report that generates the viability of the project, it is necessary to tie to the different departments from the company in the practical development of the new product: manufacture, financier, commercial, etc.
• Pilot product. Once the product has been developed on the basis of the original idea, enriched with new contributions that have come giving, it will be due “to testear” in the market before his final launching, since this test will define the definitive model to us.
• Launching. Wrapped with the marketing strategies that have been anticipated more adapted, the product will be positioned in the market of the most profitable form to the company.