In the 21st century we are attending the birth of a new model of management in the enterprise world where all activity turns around the client focus to costumer. This type of organization thinks and acts of different way, its results depend directly on how it is perceived to them by the market. For this reason, this new model of management requires people who understand the complexity of the new tendencies and adopt habits to put themselves to the height.

The globalisation of the economy is having multiple and varied effects on the society, the way in which we lived, the consumption habits, the family, the environment, the professional expectations… but mainly are hitting in a generalized manner in the models to manage the companies. We were in a phase in which it is precise to surpass the traditional model of the companies, to reach one new one based on the global and horizontal integration of all the enterprise activities and whose central axis is the strategic vision of marketing.

The market is having an important evolution not only by the protagonism that the client has acquired in these last times, but the irruption of Internet and the new technologies in the economic world have provoked the necessity to create a new strategic vision that to date it is difficult to be able to predict his final reach and consequences. Than yes we must be safe is that we were before comparable facts in history the industrial revolution, the discovery of the wheel, etc.

The consumers have taken the relief to the production, since at present they are the true creators of the interest of the companies, which entails a radical change in the philosophy of marketing. Some authors have come to us saying, in recent years, that we initiated a new stage where she puts herself full stop to traditional marketing who we know, and we initiated a new walking with the implementation of the new marketing.

Reality indicates us that form correct of action in companies happens to transform and to adopt different variables and strategies from demands present of market, since he has been the one who really has acquired the right to demand a new way to act as much of the company as of the organisms public, in which he takes himself brings back to consciousness of the importance of the consumer, worry to know him, to understand to him and thus to be able to give the precise answers to him to the needs that declare.

For it marketing like a more global enterprise concept is due to understand, where all the other departments impregnate of their philosophy and knowledge to do, does not have to forget at no moment that the true reason of being of the company is the whole satisfaction of the client, which entails the success.

But to retake our departure point, we have to be conscious that the penetration of the new technologies and total integration in the digital era of all the areas of the enterprise organization they are granting to strategic marketing an important paper like wire of all the information of the business and main activity to adapt products, processes and sales to the tastes and needs of the client. Therefore it is necessary to harness the tools that help us to catch the talent and to manage the knowledge.