By all it is known that Zara is Amancio Grouse. For this reason, in Foromarketing there is very interesting similarity to pick up some of “pills” of the Galician industralist in declarations realized to the economic newspaper Five Days:

• “In this company never we have ourselves trusting. The optimism is negative.”
• “The things are easy. We search carefully too much. To speak as much is negative.”
• “The results are not important, I watch never them. In case, after three or four months, Pablo [Island, the delegated adviser] me the standard. What we do is to innovate and not to watch the results.”
• “The company never was like now. It is the prettiest company of the world.”
• “This company is less complicated than it seems. It is very easy to direct.”
• “In design, the world copies Europe. The European designers are young people and is much rotation.”
• “The growth is a survival mechanism.”
• “I am assets of the company. [Cannot copy us to the people talks about more than 69,240 employees than they work in the group].”
• “To give real autonomy to the people it is the key.”
• “To send a chain, first that I need they are the people. And if it wanted to create a university would need [to you talks about to the present professors in the interview].”
• “Nobody invests so much in the distribution as we. The money is necessary to put it in the store, that is the mark.”
• “We sell fashionable culture.”
• “The same style of woman in all the Zara Exists.”
• “It wanted to socially change the world of the industralist.”
• “It delegated what I did not like, the fiscal subjects, of finances and human resources, and involved to me in which I liked, the distribution and the product.”
• “My university is my profession. I went employee to the 13 years.”
• “If there is no growth a company dies. A company must be in favor alive of the people whom it has. I am 71 years old and I feel that it is not possible to be stopped growing.”
• “China is beginning and the market of the countries of East Europe is extraordinary.”
• “Before we sold to third parties. That never I liked since she could not transmit a dress tuna to the client.”
• “It had to dominate the client. To sell to him directly.”